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How to Make Links Irresistibly Clickable

Hey, there!

Part of your job as a VO performer is to create a strong presence on the Internet, with your social networking, your placement and profiles on casting sites, and the creation of your own personal web presence. Paying attention to every detail includes paying attention to how you write captions, headlines, sub heads, and links.

Yes, all those pieces of microcopy need to be…written.

So. What’s the secret of writing good microcopy?

You would think that while we take a lot of time writing copy for the pages of our websites, and sometimes pay others to do the work for us, that we’d take just as much time writing the larger and more attention-grabbing pieces of short and sweet copy on our sites, the microcopy that heads articles, calls out quotes, guides our visitors from page to page, and, in particular, provides them with links to things we want them to see.

But today, I want to talk about links.

Constructing a simple link can be far more involved than you might think. It’s not just writing the copy, but also avoiding the urge to be too clever with our link coloring and text decoration.

You’ll notice that all of the links on VO2GoGo.com, and in this newsletter, are blue underlined pieces of text.

Why?

Because I want people to instantly recognize them, rather than have the experience of not even knowing that a piece of text is a link, unless they happened to click on them, or hover over them by mistake. Don’t make your visitors work harder than they have to.

As to the link copy itself, be brief, concise, accurate and alluring. Only link a few words, not an entire sentence. Make those words the most important, descriptive and accurate words in the sentence.

And for extra credit, try to leave a little mystery, a little game, to the link itself. And you can even link different parts of the sentence to the same destination, and give your visitors choice of motivation.

Not so good: Click here to learn more.
(Lots of people tap these days, as opposed to clicking. And learn more about what? You mean I have to read some preceding sentence to find out what?)

Good: Here’s how to make your VO demo even better.
(Not the whole sentence, please.)

Better: Here’s how to make your VO demo even better.
(A phrase that makes me want to find out how.)

Even better: Here’s how to make the most important tool you have as a VO artist fantastic.
(Declarative, accurate and enticing – it makes you wonder what that tool is.)

Masterful: Here are 99 ways to make damn sure your VO demo doesn’t suck.
(Provocative. Involving. A bit of fun and mystery. Two links to choose from.)

Have a style. Have a point of view. Have…a voice.

Even with the lowly, mundane, common link.

Hope this helps.

David

9 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #

    David

    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    David,
    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!
    Shirley

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

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