Out of the blue, one of my students asked me, "Why do you insist on adding the S to the HTTP at the beginning of your web address (https://vo2gogo.com)? It's really annoying when I see that! I don't want to have to remember to type an extra letter just to get to a site!" There's much to unpack there, but she has a valid question: why make your site secure? I'll tell you why: because if you don't, Google will punish you in several ways. And I love them for doing it. Here's why.