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Need Your Input On New VO Pricing Class

Hey, there!

In a never-ending quest for ways to help you create satisfying and profitable voice over careers, I’m going to be creating a new class on something that more people want to know about than any other aspect of VO.

(I know because I surveyed you all earlier this year, and this topic was the resounding winner.)

That topic is pricing your VO work.

So, I’m going to create a class on pricing, and I want to know exactly what information you’d like. Would you be so kind as to tell me what you want?

I completely get it.

You get all this wonderful training on how to record well, tell a story, do great auditions, find clients and serve them…but no one tells you what to charge!

I’d like to change all that.

And I’m going to make it really simple: just leave a comment below that tells me what you’d like to see in the ultimate pricing class. You can be as detailed as you like. Ask for the moon. Tell me what you want.

Examples:

  • what to charge for an IVR prompt (or any other type of work)
  • how much to ask for when doing pickups
  • whether union rates matter to non-union people
  • how to bill and how to collect
  • where the most current union rates are listed
  • should I charge less because I’m just starting out
  • how to make a client happy to pay
  • how to give clients payment options
  • and so on.

And if you’d like to send me an email on what you’d like, I’m happy to hear from you at davidlawrence@gmail.com.

Let’s build the best VO pricing class and weave it into the VO2GoGo.com class curriculum.

Hope this helps.

David

10 Responses to Need Your Input On New VO Pricing Class

  1. Sarah November 23, 2015 at 9:08 am #

    Thanks, David! This is great. I’m curious what you’d say about If/when to negotiate on price

  2. Jim November 23, 2015 at 4:31 pm #

    What to charge for a job that will be on the internet can be confusing for me because there’s no definite area or time that it will appear since anyone can go to any website at anytime there’s no real way to know how big or the range of the audience. I’m sure others feel the same way.

  3. Kara November 23, 2015 at 5:56 pm #

    I’ll send you a private email of what I charge but publicly I’d like to say:

    NO to people who are charging less because they’re “just starting out” – this undermines everyone. If you’re not ready to play in the big leagues, don’t play. Cultivate your craft – and business acumen – in class, like these with David.

    YES union rates should matter to non union people. Whether or not someone is union, those are the rates that professionals have chosen (at open-to-members meetings) as being fair. In fact, they’re typically LOWER than what actors believe they are worth because those chosen numbers are then taken to negotiations with producers, who of course have lower wages in their best interests. This speaks to the above statement; when someone knowingly takes a job that’s less than “industry standard” (which I view union rates to be the MINIMUM of) then they lower the expectations for EVERYONE.

  4. Emma Clark November 23, 2015 at 11:30 pm #

    Thanks very much for focusing on this topic, David! Here are my questions:

    1) Is it ever worthwhile to take a strictly Royalty Share audiobook project, or should it always be either PFH or a hybrid of the two?
    2) For each different style of VO work, on what should the pricing be based?
    3) What are the minimum suggested charges, and where can I find them?
    4) What are the best practices for type of payment: PayPal, cash, check, etc.
    5) For which jobs should I request money up front? And how much?
    6) At what point in discussion with a prospective client should I address the cost? How should that conversation flow?
    7) What are some effective strategies for assessing what I can do differently / do more of / or stop doing, to increase my VO income?

  5. Donna November 24, 2015 at 5:34 am #

    I would love to see a simple “script” to use when discussing/negotiating vo pricing. For example, a vo teacher of mine recommended asking “what is your budget?” as a starting point in negotiations

    I look forward to this class. Thank you!.

  6. Larry November 24, 2015 at 8:50 am #

    If a title is listed on ACX as a royalty share, when / how can you negotiate it up to a FPH project?
    If a project is listed as a %.% hour project and you complete it with a finished time of just under 5 hours do you get paid for the ACTUAL PFH or the listed 5.5 hours?

  7. Larry November 24, 2015 at 8:52 am #

    That should be a 5.5 hour project not %.%

  8. Shelley Stephen November 24, 2015 at 9:10 am #

    1) What you charge for VO depends not only on the market and on comparable industry practices, but also on the country you are doing the VO for, your level of expertise in VO, and your own cost structure as a VO. Any course on pricing needs to include how to calculate with those factors in mind.
    2) Payments also are by country/region, so please address this too.
    3) Getting payments from clients is another matter. I am finding out that the standard time for receiving payment varies greatly by industry, by the type of company you are working with, by the size of company you are working with, and by country/region.

  9. Rafael Pereira November 25, 2015 at 11:30 am #

    How do I charge for a VO depending on the Country that wants it? Would it be lower for Mexico and higher for the UK? Is it a percentage of the US rate? Is there a chart about it?
    Thank you
    RAFAEL

  10. Marlon Braccia November 29, 2015 at 1:05 pm #

    I’d like to know what to charge for non-union commercials that include broadcast. Obviously, union commercials pay residuals and non-union commercials don’t. Usually non-union work is considered lesser-paying, but how often do you think clients would accept a rate higher than a union day rate, since non-union commercial work is generally a buyout?

    For everyone, http://www.sagaftra.org/rate-sheet-television-sag-aftra is a union rate sheet download, but frankly, it’s not very easy to make sense of what kind of work is what.

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