On How Easy VO Isn’t

Hey, there!

When I talk to my students and clients, and prospective students and clients, I never seem to hear how easy they think VO is going to be to break into. They think it’s going to be extraordinarily hard.

And guess what? They’re right.

Until it isn’t anymore.

So. What’s the secret to making VO easy?

Let’s be clear: anyone who tells you that VO is a snap, or they can get you working in 90 days, or that VO is money in the bank, is lying to you. VO is hard. It’s hard to break into, it’s hard to learn, it’s hard to get good at, it’s hard to get into the unions, it’s hard to be consistently successful at VO, and it’s hard to maintain a VO career over a long period of time without constant attention to your work.

And certain categories of VO work, like ADR and looping, and the subject of some of my specialty VO classes, like Voicing Trailers and Promos and Voicing Training and Industrial VO, are almost mind-numbingly difficult to crack.

Until…they aren’t.

Yes, it’s really hard to get on the radar of Barbara Harris or The Loop Troop to do looping work. And the network promo producers and movie trailer guys are even more difficult to track down and get to know. That is, until you do. Because eventually, if you work at it, and you’re ready to do the work, because you’ve learned your craft and you’ve practiced and you’re suitable for the work, and you’re willing to do the work, and you take the time to network and meet the right people and are available for the audition and you nail it…you’ll get your chance.

It’s those who give up, because they’re tired of the grind, and/or are angry because they’ve been lied to about how easy VO is, and/or are cynical about “the industry,” and/or are suffering from audition fatigue, and/or are jealous of other VO talents’ success…they get a taste of bitterness, and realize just how hard VO can be.

But when you get in the studio, finally, and you get on-mic, and the session flies by, and you get that substantial check a couple of weeks later, and you’re networking with other VO talent who have paid their dues as well, and you get to work with them again, and you see or hear your work on the air, and you feel a part of the industry, then you realize that, yes, VO was really, really hard.

Until it wasn’t.

And hopefully, you’re in this, not for a set number of months or years, but…until. Until it’s not so hard anymore. Until the work is fun, and yes, easy. Then, the hard work begins of maintaining all that hard work and skill building and marketing and promoting and keeping your VO career vibrant and alive. That can be hard, too.

Until it’s not. Until…it’s fun. And satisfying.

I wish for you that very state of affairs.

You can do it. But…it’s hard.


Hope this helps.


10 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

  9. Bernard Prame July 1, 2017 at 9:44 pm #

    extremely helpful demo. Thank you!

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