Rehearsal® Pro Debuts In The App Store

Hey, there!

Short and sweet: after nearly 4 years of development, Rehearsal® Pro is now available in the iTunes App Store. It is a complete redesign of the industry standard Rehearsal® 2, and includes over 150 new actor-friendly features and benefits.

One of those benefits is an easy-peasy way to do VO auditions anywhere in the world, and submit the MP3 right from your iPhone or iPad.

It’s been getting great reviews, and I hope you take a look at it:


Hope this helps.


2 Responses to Rehearsal® Pro Debuts In The App Store

  1. Marrissa June 8, 2016 at 4:15 pm #

    David – any chance of an Android version for those of us who still haven’t joined the cult of Apple?

    • David H. Lawrence XVII June 8, 2016 at 5:28 pm #

      It’s not about joining the “cult” of Apple (really?), but rather avoiding at all costs the wasteland that is Android paid apps. As I wrote to you, I appreciate you writing with your request. Unfortunately, we do not currently have a version of Rehearsal® Pro for the Android platform, nor do we have any plans to create one.

      We certainly understand how popular the Android OS is, and how popular the devices that run them are for the general public, but it would be far more difficult for us to produce one single app for all the different Android devices and OS versions than it is for the very stable, very closed, very standardized world of iPhone/iPad/iPod Touch development. These Apple devices are far and away the most common devices carried by members of the casts and crews working on network TV and studio films, which is our target market.

      We are watching the marketplace, and if that changes, and if the development for various Android devices with all their different screen sizes, all their different control surfaces, all their different power levels gets easier and more manageable, we’ll be right there. But for now, there is a very strong correlation with iOS and professional entertainment – the number of professional apps for iOS is staggering, and is changing the way Hollywood makes their product.

      Apple’s iOS adoption rate for iOS7 was close to 100%, and the rate for iOS8 is around 93%. But the various flavors of the Android OS in use, some earlier versions of which we couldn’t program for, is much more fragmented. According to Google itself, Lollipop, the latest version of the OS, is only used by about 3% of the user base. Kitkat is next, with 40% usage. But over half of Android users use a version older than Jelly Bean and Ice Cream Sandwich (os version 4.2, 4.1, 4.03 and 4.04) and nearly 10% are still using Gingerbread (2.3.3+) and Froyo (2.2). That would be like having most of your users still on iOS 4.

      In addition, and this is the biggest barrier to entry for us, the piracy rate in the Android space, because Google refuses to police it, is by some accounts as high as 95% on paid apps such as ours. That makes it even more unattractive to us as a marketplace – to spend 10s of thousands of dollars to develop something, only to have it cracked and made available for free everywhere.

      By some estimates, it takes mere hours before a paid app like ours is cracked once it enters the Google Play store. That’s not a market I want to be in.

      Finally, the development costs on the Android platform are far more expensive than for iOS. In one economic analysis we did when we put out for bids, the costs could be as high as 400% more for the developers, and there are no development tools that will create efficient code for both platforms at once.

      Should Android begin to crack that market and correct the piracy situation, and if development costs become reasonable, we’ll be there with an Android version of Rehearsal. But until then, I have to be very careful how I spend what money comes in from this app, and I’m choosing the best route for the largest portion of my customers.

      I hope this makes things more clear – I don’t harbor any ill will toward Android, but I need to be a prudent business person, just like I am in my acting career. And that has served me very well.


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