The Concentrated VO Demo Strategy

Hey, there!

Want to watch a less-than-15-minute-long video intro on how to create fantastic VO demos?


You can watch a couple of SAG-AFTRA videos, two parts of a talk I gave at SAG’s LA boardroom recently, on VO demo strategy and tactics.

And you don’t have to be a member of SAG-AFTRA to view the videos.

They’re about 8 minutes each, and they are a great way to get a refresher in (or an introduction to) what I consider to be the best-of-breed approach to any VO demo production session.

From how to think about the audience for your VO demo (people who can hire you) to technical application of various production techniques, this session was a grounding in demo production for VO artists.

These two videos, when viewed in sequence, are a very potent 1-2 punch to get you started on making great VO demos, for all the right reasons.

Here are the links (and if you’re using Gmail and got this as a message, the videos are playable right in this message, down at the bottom) – enjoy:

Award Winning V/O Demo Strategies with David H. Lawrence XVII – Part 1
Award Winning V/O Demo Strategies with David H. Lawrence XVII – Part 2

SAG-AFTRA has an entire channel of cool stuff (SAGTelevision on YouTube) that has lots of videos that are very valuable, whether you’re a VO artist only, or both on-camera and VO.

And if you want to take my two-part course on Perfect VO Demos, online and on video, Part 1 (on strategies) is here, and Part 2 (on tactics) is here.

Hope this helps.


9 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

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