The Concentrated VO Demo Strategy

Hey, there!

Want to watch a less-than-15-minute-long video intro on how to create fantastic VO demos?


You can watch a couple of SAG-AFTRA videos, two parts of a talk I gave at SAG’s LA boardroom recently, on VO demo strategy and tactics.

And you don’t have to be a member of SAG-AFTRA to view the videos.

They’re about 8 minutes each, and they are a great way to get a refresher in (or an introduction to) what I consider to be the best-of-breed approach to any VO demo production session.

From how to think about the audience for your VO demo (people who can hire you) to technical application of various production techniques, this session was a grounding in demo production for VO artists.

These two videos, when viewed in sequence, are a very potent 1-2 punch to get you started on making great VO demos, for all the right reasons.

Here are the links (and if you’re using Gmail and got this as a message, the videos are playable right in this message, down at the bottom) – enjoy:

Award Winning V/O Demo Strategies with David H. Lawrence XVII – Part 1
Award Winning V/O Demo Strategies with David H. Lawrence XVII – Part 2

SAG-AFTRA has an entire channel of cool stuff (SAGTelevision on YouTube) that has lots of videos that are very valuable, whether you’re a VO artist only, or both on-camera and VO.

And if you want to take my two-part course on Perfect VO Demos, online and on video, Part 1 (on strategies) is here, and Part 2 (on tactics) is here.

Hope this helps.


8 Responses to The Concentrated VO Demo Strategy

  1. Joe Geoffrey December 5, 2013 at 10:05 am #

    Hu David,

    I couldn’t get either video to play. Error message was something like “not available right now”.

    Thanks for all the useful info you send out!

    • David H. Lawrence XVII December 5, 2013 at 12:22 pm #

      Sorry about that – it’s not my channel (it’s SAG-AFTRA’s), so they may be having intermittent issues.

  2. Deborah Geffner December 5, 2013 at 11:23 am #

    Thanks so much for these. Part 1 is great. When I click on Part 2 it reads “An error occurred, please try again later.”

  3. Todd Cattell December 5, 2013 at 12:06 pm #

    Wow, much gratitude David. A brilliant and insightful resource providing a sound foundation from which to leap into the demo zone!

  4. marlon braccia December 5, 2013 at 4:26 pm #

    Fab, David! Gave you a plug on my FB page!

  5. Derek Chappell December 8, 2013 at 9:36 pm #


    I just watched both video’s for a 2nd time and I have to thank you for sharing your insight and expertise. My 3 takeaways are: 1) On commercial demo, go with YOUR brand…the Best of your Best, not 10 different voices. 2) Know your buyer per demo and direct content accordingly. 3) Don’t lose the casting person between 1st and 2nd cut…use different eq, music, energy to assure it doesn’t sound manufactured, even though it is.

    Much appreciated. And I really get a lot of info and insight from your blog, so thanks for sharing that as well.


  6. Beverly Astley June 13, 2016 at 9:31 am #

    Thanks David, you always have such great advice.

  7. Ilona Stone June 13, 2016 at 2:56 pm #

    Many thanks for the valuable info on these videos, David:) I learned a lot. I feel so grateful to be one of your students – You’re a rare gem of a teacher!

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