In class, at workshops, at coffee dates – I hear it all the time.
“I hate computers.”
“I’m tech illiterate.”
“My laptop and I don’t get along.”
And far more often than not, I hear it from my female clients and students. Apparently, it’s not just me.
How can I help close the digital divide between the sexes?
I’ve been talking for a while now about my new definition of a triple threat actor. It used to be actor/singer/dancer, but the changes in the marketplace, the advent of the Internet, and the very fabric of our acting and VO lives has been woven with a different warp and weave; the new definition to me is actor/marketer/technologist – and if you don’t have expertise in all three, you’re going to rapidly find yourself left behind, scratching your head, wondering why you’re not getting booked.
And frankly, it’s far worse for women. Not just in my client base, but around the world.
I want to change that.
I teach marketing and technology as an integrated part of every class I hold. When I see something that can give you an advantage, I report on it, I work it into my instruction, and I encourage you to act on it.
Case in point, the classes I teach on ACX.com. You need all three skills to be good at working that site.
And the first step to getting better is knowing the facts. The Alliance for Women in Media Foundation has authored a special report called Digital Literacy for Women & Girls. The report itself was funded by AT&T, and covers things like digital literacy initiatives, how organizations are engaging girls with digital content in the classroom and at home, an examination of the technological landscape and upcoming digital breakthroughs, how women are making both personal and professional connections through social media, and more.
Here’s the report:
And if I can help you in any way (woman or not), please let me know. Your digital literacy is now, whether you like it or not, the very foundation of your VO career’s success.
Hope this helps.