When someone responds to me in a particularly wise way, I try to capture that moment.
I got a note back from a potential user of my app, Rehearsal, who unfortunately didn’t have an iPhone or iPad.
(He’d just purchased a Samsung phone, and was wondering if the app was available for Android devices. It isn’t.)
Sometimes, I get very angry and aggressive responses from people when they are told they can’t use Rehearsal on Android phones.
This writer was much more thoughtful in his response. And it’s a useful response for all of us to take full advantage.
I see! Thanks for the reply!
I’ll have to consider getting an iPad to go along with my Galaxy phone. After all, you cannot change the wind, you can only change your sails.
I thought that phrase, you cannot change the wind, you can only change your sails, was great. And really thoughtful.
As artists, we can fall into the trap of thinking we have to reinvent everything.
Or that the way others do it is, unfortunately, their way, and we need to do it our own way.
Or to fight incessantly against what we perceive as the horrors of the way our business works.
Or insist on being “creative” with our resumes, demos, headshots and other tools, railing against industry norms that actually work in our favor.
Or reject a useful tool, like an iPhone or iPad, because we don’t ever go with the flow, and are coolly counterintuitive, and buck the trends, in favor of a less useful, lower quality, lower-priced tool, like Android phones.
All of those moves are attempts to change the wind.
I’m not saying you shouldn’t investigate options, like my potential user did.
And I certainly don’t want you to spend money that you don’t have.
And I certainly want you to change the world with your art (in fact, I’d like to help you).
But when you’re looking at the most successful people in the world, both as artists and as businesspeople, there’s a reason they use best of breed, world class tools and process.
And why they “change their sails” to make those tools the most efficient they can be.
Because it works. And it doesn’t just work, it works well, time and time again.
Remember that the next time you don’t get a call back. Or you are given direction in the booth. Or you send me your demo and I offer the advice that it’s not competitive.
Change your sails. Tack against the wind. If you’re becalmed, get out the oars.
Do what it takes to make things happen. And let me know if I can be one of your crew members.
Hope this helps.