You Cannot Change The Wind

Hey there!

When someone responds to me in a particularly wise way, I try to capture that moment.

I got a note back from a potential user of my app, Rehearsal, who unfortunately didn’t have an iPhone or iPad.

(He’d just purchased a Samsung phone, and was wondering if the app was available for Android devices. It isn’t.)

Sometimes, I get very angry and aggressive responses from people when they are told they can’t use Rehearsal on Android phones.

This writer was much more thoughtful in his response. And it’s a useful response for all of us to take full advantage.

He wrote:

I see! Thanks for the reply!

I’ll have to consider getting an iPad to go along with my Galaxy phone. After all, you cannot change the wind, you can only change your sails.

I thought that phrase, you cannot change the wind, you can only change your sails, was great. And really thoughtful.

As artists, we can fall into the trap of thinking we have to reinvent everything.

Or that the way others do it is, unfortunately, their way, and we need to do it our own way.

Or to fight incessantly against what we perceive as the horrors of the way our business works.

Or insist on being “creative” with our resumes, demos, headshots and other tools, railing against industry norms that actually work in our favor.

Or reject a useful tool, like an iPhone or iPad, because we don’t ever go with the flow, and are coolly counterintuitive, and buck the trends, in favor of a less useful, lower quality, lower-priced tool, like Android phones.

All of those moves are attempts to change the wind.

I’m not saying you shouldn’t investigate options, like my potential user did.

And I certainly don’t want you to spend money that you don’t have.

And I certainly want you to change the world with your art (in fact, I’d like to help you).

But when you’re looking at the most successful people in the world, both as artists and as businesspeople, there’s a reason they use best of breed, world class tools and process.

And why they “change their sails” to make those tools the most efficient they can be.

Because it works. And it doesn’t just work, it works well, time and time again.

Remember that the next time you don’t get a call back. Or you are given direction in the booth. Or you send me your demo and I offer the advice that it’s not competitive.

Change your sails. Tack against the wind. If you’re becalmed, get out the oars.

Do what it takes to make things happen. And let me know if I can be one of your crew members.

Hope this helps.


10 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

  9. Bernard Prame July 1, 2017 at 9:44 pm #

    extremely helpful demo. Thank you!

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