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Audiobook Sales Are Out-Pacing Print Books

Hey, there!

One of our VO2GoGo student-clients and Pro member, Madeleine Mrozek, caught this recently from the revered CBS Marketwatch: an article that reported that audiobook sales, once a very small fraction of total book sales, has increased so much that they are eclipsing printed books.

Here’s why that’s great for you and me.

First, here’s a link to the article in case you want to read the whole thing (I’m going to give you the highlights below):

1 The lead subject of the article was an economist (not just a pundit, but a financial math geek) named Richard Thaler, who couldn’t quite believe the stats when he saw that more people were listening to the audiobook version of his works than the printed version. This is awesome for Royalty Share work on ACX, depending upon the title.

2 These results aren’t just a “Hey, it seems that…” rather, it’s based on sales figures compiled by the APA, the Audio Publishers Association, and research conducted by Audible for the article itself.

3 This is the big takeaway: in some cases, audiobooks are outselling their printed and electronic counterparts by four times! Again, great news for the industry in general, and for us as audiobook narrators.

There’s more to the article, like a couple of authors stating very clearly that these days, as they write their books, they are imagining how the audiobook will sound as their favorite narrators would be producing them. This is more good news for you if you’re one of those many VO2GoGo student-clients who have made great relationships with your rights holders on ACX – I’ve had more than a few of you write me with similar experiences.

Hope this helps.

David

10 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #

    David

    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    David,
    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!
    Shirley

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

  9. Bernard Prame July 1, 2017 at 9:44 pm #

    extremely helpful demo. Thank you!

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