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Book Sales Dropping, Audiobook Sales Rising

Hey, there!

Some data recently emerged about book sales, and the news wasn’t good.

CNBC is reporting that ebooks, hardbacks and paperbacks dropped over $20 billion in sales last year.

But audiobooks?

That’s a completely different story – and great news if you are, or want to be, an audiobook narrator.

The numbers for the last year surveyed show a drop in traditional book sales from $165 billion to $145 billion. E-book sales are down 12.3%. Some areas of traditional publishing aren’t doing as bad, some are even worse.

But not for audiobooks.

In both sales and customer base, as well as time spent listening, the audiobook industry is booming.

According to the Association of American Publishers, audiobook sales are up 38.1% in the last year alone.

Membership numbers at Audible.com (according to Audible themselves) are up 40% year over year, and have been for the last 5 years.

But wait, there’s more.

Audible also says that the number of hours of audiobook content consumed by their members was up 33% in the last year: from 1.2 billion (billion!) hours to 1.6 billion hours.

Wouldn’t you like to be in a business like that?

(The fact is, you can. Most of my students are. Here’s where you can get in on the fun. We’d love to have you!)

In the comments below (or with an audio comment above, share with all of us whether you’re reading more or less from physical books, and if you’re part of the audiobook listener boom.

Hope this helps.

David

PS: here’s the whole CNBC article if you want to look at it.

10 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #

    David

    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    David,
    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!
    Shirley

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

  9. Bernard Prame July 1, 2017 at 9:44 pm #

    extremely helpful demo. Thank you!

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