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Hey there!

It’s hard sometimes to get a handle on just how important something is that’s in your life.

How do you really know whether a habit, a product, a person, a direction, a commitment or any number of other aspects of your life are as important to you as you think they are?

Having a litmus test, a simple question you can ask and answer can make that judgment a lot easier, and prevent us from hanging on to things that we really don’t need.

And the good news is that it’s not a hard question to answer.

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Hey there!

In a recent video, I talked about the disparity of ad income between radio and podcasting.

I then got a question that asked if ads are the only way to make money with podcasts.

Hardly. Here are ten ways you can monetize your podcasts.

Links to my podcast training classes:
Mastering Audio Podcasting (Parts 1 and 2): https://www.vo2gogo.com/podcasting

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Hey there!

Do you know what the most common number of episodes of podcasts is?

It’s…one.

Yep. Most podcasts have end after just one episode. And it’s not because the podcasters have said all they need to say. It’s because they have enthusiasm, but lack any sort of persistence, sticktoit-iveness or simple endurance.

You absolutely need to pay attention to this, or you will be hard-pressed to reach the finish line you’re striving for. Here’s how to maximize that effort.

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Hey there!

So, how much time do you spend listening to radio, and how much time do you spend with podcasts? I’m sure the answers from everyone including you would be all over the place.

Some people love consuming podcasts, some don’t know how, and some are just more comfortable with the tried and true radio.

Nationally, according to last year’s numbers, radio is listened to more than 10 times as much as podcasting.

But the money’s out of whack. Instead of 1/10th the income of radio, podcasting is actually only getting about 2%.

And I think I know why. For those of you who want to make money with podcasting, it’s going to take a sea change in the technology.

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Hey there!

One of the most heartbreaking diseases we suffer from is Alzheimer’s.

A few years ago, I was introduced to this dominant form of dementia up close. A dear friend had just been diagnosed, and discovering it in an innocent phone call shocked and saddened me in ways I couldn’t imagine.

And now, it appears that we have a potential cause. That could pave the way for treatment or a cure.

Here’s how I found out my friend was suffering, and what might be Alzheimer’s cause.

Link to article in Science Advances: Porphyromonas gingivalis in Alzheimer’s disease

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Hey there!

It’s amazing how important recognition can be. Just acknowledging someone’s status, like my Pros, or a rank in the military, or the leaderboard on a game can be a very powerful motivator.

Recently, recognition in the form of a badge, the Verified badge on Twitter, became almost scandalous. Twitter put a moratorium on issuing Verified badges, yet somehow, the founder’s mom and dad got a Verified badge during that period, and the Twittersphere freaked out.

Why does recognition like this, which has no monetary value but very high social proof, mean so much to people? What type of recognition means most to you?

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Hey there!

We tend to think of crowdfunding as something that began with Kickstarter, Indiegogo, and GoFundMe.

But…it actually started long ago. One of the first examples in recorded history involved Joseph Pulitzer and the Statue of Liberty.

I think you’ll find this interesting.

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