So, how much time do you spend listening to radio, and how much time do you spend with podcasts? I’m sure the answers from everyone including you would be all over the place.
Some people love consuming podcasts, some don’t know how, and some are just more comfortable with the tried and true radio.
Nationally, according to last year’s numbers, radio is listened to more than 10 times as much as podcasting.
But the money’s out of whack. Instead of 1/10th the income of radio, podcasting is actually only getting about 2%.
And I think I know why. For those of you who want to make money with podcasting, it’s going to take a sea change in the technology.
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Hope this helps!