So, how much time do you spend listening to radio, and how much time do you spend with podcasts? I’m sure the answers from everyone including you would be all over the place.
Some people love consuming podcasts, some don’t know how, and some are just more comfortable with the tried and true radio.
Nationally, according to last year’s numbers, radio is listened to more than 10 times as much as podcasting.
But the money’s out of whack. Instead of 1/10th the income of radio, podcasting is actually only getting about 2%.
And I think I know why. For those of you who want to make money with podcasting, it’s going to take a sea change in the technology.
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Hope this helps!
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It seems to me that a major issue with podcasting is breadth of appeal. For example, the only ones that interest me, not really being a pop culture fan, would tend to have small potential audiences. But even at that, there’s enough focused material out there that I don’t have settle for something that only vaguely interests me. I can’t help wondering how common my case is; but if it is common, it’s going to be an uphill climb to gain ground. Exceptions might be a few mass-appeal topics like cars or fashion (but there’s already a lot of video channels for that).
This was really interesting in terms of saturation (or lack thereof) for podcasts. I’ve been hesitant because my assumption was that the market is saturated. Food for thought!