Build Your Future On Your Own Platform, Not Someone Else’s

Hey there!

I’m in the process right now of finalizing some choices for what technology I’m going to be using for the new update of VO2GoGo, and everything is on the table.

Included in this is whether or not I want to keep using some technology that is controlled by others. I’m talking Facebook, Google, WordPress, my hosting service, email and more. I’m even looking at whether or not I’m going to continue with the VO2GoGo brand, in favor of something that’s easier to say and spell.

I see artists making things potentially hard for themselves when they go the easy, build-your-website-on-someone-else’s-platform route, like WIX, SquareSpace, and the like.

Sure it’s easy. But you’re also held hostage. Here’s what I mean by that.

(Click/tap ↑↑↑↑↑↑ that red YouTube button to subscribe to my channel. You’ll get notified when I release new videos.)

Hope this helps!


All Episodes

One Step At A Time

Five Ways To Have An Excellent Coffee Date With Me

Five Ways To Have A Crappy Coffee Date With Me

Taking Advantage Of The Wisdom Of The Tribe

How To Be A World Class Complainer

The False Nobility Of The Struggle

Watch Out – The Rules Are Going To Change

“Show Me The Secret, Daddy!”

Coaching vs Consulting vs Facilitating

The Perils of Live Performance And Why Jeremy Kappell Should Not Have Been Fired

Let’s Welcome To The Stage…Failure!

Don’t Confuse Price With Value

Whiteboards In The Hallways

Go Wake Up Your Luck

Playing and Planning

The Two Things Most Talent Try to Accomplish Way Too Soon

10,000 Hours To Become Good At Something? Not Really.

The Curse of Knowledge

The Trick Charlie Munger Uses To Make Better Decisions

Everyone’s A Customer, Not Just Your Customers

“What do you mean, you’re a ‘process guy’?”

Pay Attention To Your Storytelling, Not Removing Your Breaths

How To Conquer FOMO (Fear Of Missing Out)

The Problem In Every Commercial Script

The Job In Every Commercial Script

The Secret In Every Commercial Script

How To Pick Your Stage Name

Voice Over Is REALLY Hard. Until It Isn’t.

Helping Make Resolutions Stick

ACX Jobs: They’re ALL SAG-AFTRA-Friendly

Non-Union? You Can Still Open An AFTRA H&R Account. What?

Who Says You Need To “Feel Like It?”

Are You Engaged?

Your Day Job Might Just Be Worth Keeping For A Bit Longer

Want To Learn Something Really Well? Teach It To Others

Don’t Confuse What Works With What You Like

The Lost Keys And The Microphone In My Elevator

My Insane Backup System Plus Two Helpful Tips

What Open Loops Are And Why They Work So Well

Two More Things For Which You Can Use Open Loops

Three Things Not To Say Or Do…When Trying To Learn Something New

Front Burner and Back Burner Project Management

How To Properly List The Accents and Dialects You Perform

My SAG-AFTRA Presentation On VO Demos (Part 1)

My SAG-AFTRA Presentation On VO Demos (Part 2)

A Simple, One-Word Decision-Making Question To Ask Yourself

Ready, Shoot…Aim

How You Can Use The MVP Model As A Performer

How Lazy Can You Be?

Avoid The Struggle Porn

The Robocall Equivalent Of Unsubscribe

Saying Goodbye To A “Failure”

Making Your Links Irresistible

HTTPS Is Not Just For Banks – It’s For You

The Threat That Made Me Create a New Page For LAME

The Resource You Must Guard Most Carefully

How New Media Is Using The Oldest Ad Model Ever

“You Could Be Hit By A Bus!”

Killing Customers With Kindness

I Found Out What She Was Podcasting About

How I Answered’s Inquiry

Turning Mountains Into Molehills

Motivation: Your Three Big Needs In A Cool Little Package

Go Ahead. Multitask. But Try It Like This.

The Prodigy Game Doesn’t Deserve This Treatment

I Don’t Want To Go Blind

What Fair Markets Are, And Why Isn’t One

Trevor’s Three A’s From Apple On Killing Customers With Kindness

Getting Ready vs. Getting Started

You’ll Never Believe Who Got Rejected By Harvard

There Is No Failure, Only Feedback

Who Is Your Most Dangerous Adversary?

73 Videos In, My First Hater Appears

If You’re The Smartest Person In The Room, Do This ASAP

Your Glasses And Crucial Laptop Positioning Info

One More Insanely Over-engineered Piece Of Gear: My UPS

The Crazy Backward Way IKEA Prices Their Stuff Complained To YouTube That I Violated Their Privacy

The Gig Economy: RIP?

For Your Health: Not Perfect. Just Better.

Celebrate Your Isolation!

Mr. Wonderful Is Actually More Wonderful Than I Thought

Let’s Finally Close The Digital Literacy Gender Gap

The Guaranteed Way To Completely Avoid Criticism

The Two Things People Judge About You Within Seconds

Prioritizing…Nashville Style

Are You Committed? Or Just…Interested?

Audible Retail Samples: Why They Suck And Why It Doesn’t Really Matter

How To Voice Copy That’s Set In Italics

Dyslexia, And The Palindromic Poem. The Wha?

Increase Your Chances Of Being Seen And Heard On Facebook

Jamie Has Some Thoughts About Fiverr

Is Simply Discouraging Distracted Driving Enough?

“Young People Are Just Smarter.”

The Real Purpose Of The “Can You Hear Me?” Phone Scam

Beware Of Overkill

Laying Down The Perfect Slate

An AMA Preview: The Word “Ethnic” – A Slur, Or An Essential Adjective?

10 Rules of Profitable Self Discipline from Napoleon Hill

AMA (Ask Me Anything): Here Are The Answers (Part 1)

AMA (Ask Me Anything): Here Are The Answers (Part 2)

AMA (Ask Me Anything): Here Are The Answers (Part 3)

AMA (Ask Me Anything): Here Are The Answers (Part 4)

AMA Answers Part 5 Plus A Medical Warning

Last AMA Answers (#6): Gear, Services and Success

A 7-Word Reminder: “Don’t correct people when it matters little.”

Do You Have A Plan? And Is It The Right One?

What’s Your Next Big Move? Are You Ready?

Build Your Future On Your Own Platform, Not Someone Else’s

I’m Leaving Facebook: Why Groups and FB Live No Longer Spark Joy

Time To Accept That I’ve Failed At Something – Happily

Crowdfunding Without The Internet: Pulitzer And The Statue Of Liberty

The Amazing Power Of Recognition And Badging

Might We Have A Possible Cause For Alzheimer’s?

Why Podcasting And Radio Are Out Of Whack

Value Enthusiasm, But Value Persistence More

Ten Ways To Make Money With Podcasts Besides Ads

One Quick Question To Find Out How Important Something Actually Is

The Workflow For Producing These Videos (So Far) Part 1

Why Not Wade? And…Why Not You?

Audiobook Narrators: How Paymasters Work, And The One I Recommend

Why Gen Z And Millennials’ Love For Audiobooks Is Crucial

American Idol: It’s All About Story, Not Just Singing

Less Beating Yourself Up, More Talking Yourself Up

Resist Oversharing. Instead, Start A Dialogue.

Vocal Care: It’s All About What Works For You

3 Biases You Should Be Aware Of

3 More Biases You Should Also Be Aware Of

Wow. People Really Grokked Biases. Let’s Tackle Fallacies.

Three More Fallacies You Need To Watch For

What’s Your Imprint?

Fallacy Follies, Volume 3

Two Last Big Creativity-Crippling Fallacies

Fail Sooner To Succeed Sooner

A New Lead Source For Performers: Voice Assistants And Smart Speakers

A Great Way To Handle Trolls and Haters

Quantity Does Not Usually Equal Quality

Is Facebook Truly A Monopoly? No More Than Microsoft Was.

Fear Of The Unknown, Or The Day Before My Surgery

A Strange Aspect To Performing That Should Be Cause For Protest, But Isn’t

Want To Grow? Don’t Go It Alone.

How Am I Doing? I’m Gobsmacked. That’s How Am I Doing.

Why I Give My Agents 10% Of Everything

Not Just Explainer Videos, But Video That Explain Things Spectacularly

Mental Floss To The Rescue: Skills You Can Pick Up On YouTube

What’s Better Than Willpower? Grit.

Regarding Apple’s App Store: Be Careful What You Wish For, Pepper

Of COURSE You Wonder What Porter’s Five Forces Are. Who Doesn’t?

Don’t Waste Your Time: Talk Shows Aren’t Meant To Be Fair

Sooner Or Later, I’m Really Going To Tick You Off

Just Because You Can Do Something Doesn’t Mean You Should

Wait, What? Audacity Records In The Background?!

Enjoy Your First Booking. Pay Close Attention To The Next Three.

Pattern Interruption And The Musicality Of Voice Over

Do You Still Have A Landline? Is It POTS? Wait, What’s POTS?

Increase Your VO Accuracy, And You’ll Increase Your VO Profits

Age Range Isn’t Really A Valid Metric For VO

What Is The Overton Window?

How To Stop Jealousy From Killing Your Progress

Even The Bible (And Game Of Thrones) Has One-Star Reviews

How Much Is Enough To Make Per Hour?

With Royalty Share Plus, ACX Makes Hybrid Stipends Official

Wait, Vices Can Be Good For Your Health?

What A Lovely Thing To Discover: Praise From CourVO

I Figured Out What I Provide: The Onboarding Performers Don’t Get

You Don’t Need Permission To Care Or Contribute

It’s Not Just You. It’s The Superstars, Too.

Do You Sometimes Think Irrationally? Maybe. Here’s How To Stop It.

The Struggle Of Announcer-y Versus Non-Announcer-y Voice Over

How My VAs Support Me And My Team

What Exactly Is “The Cloud?”

The Often “Most Difficult” Concept I Teach

Please Unsubscribe From This List. But Don’t Do This One Destructive, Lazy Thing.

Don’t Mistake The Joy Of Knowing For The Joy Of Doing

Why Giving Yourself Some Simple Homework Can Be Life-Changing

One Weird Trick I Do That Makes My Note-Taking Superhuman

The Worst Thing About The Biggest Money-Making Entertainment Category

What Can We Grab From A Schedule This Strict?

Get Better At Executing Today’s Plan By Starting Last Night

How To Create Useful, Organized Audition File Names

Where To Find Related PDFs For Audiobooks on Audible

I’m Halfway Finished. What Have You Valued Most? What Can I Do Better?

Our Digital Attention Span Is Incredibly Brief

“Serves You Right!” She Actually Has No Idea How Right.

Create A Safe Environment For Self-Improvement

Why I Use One Single Channel For Crucial Communication

The Even Cheaper AT-2020 USB Plus Microphone?

Fred Willard (and Billy West) On Quickly Creating Authentic VO Characters

Leo Makes Your Searching Spectacular

On Asking For Things Performers Can’t Do

How To Battle The Urge of “Efficiency”

One More Best-Of-Breed Way To Brilliantly Complain

Changing Audacity’s Sampling Rate To 48,000 Hz

10 Words Of Encouragement When You’re Stuck

Seek/Give Mentorship That’s Appropriate To The Journey

Two Cases Where You Might Not Want To Simply “Follow Your Passion”

Having Fun With Headphone Volume

Please Stop Rushing To Perform

Something To Consider: Everyone’s Internal Menu

One Crazy Key To Creativity: Pure, Unadulterated Boredom

For The Sheer Joy Of It

The Most Commonly Consumed Media Is…!

What’s Dangerous For Us To Care About

Please, Clever Copywriters…Stop Using This Term

Wait, Wait…What? They Actually Listened?!

Why You Should Take The Same Classes Twice

How Your Character’s Menu Informs Your Performance Choices

What Shouldn’t Be Your Metric For VO Success

Someone Awesome Who’s Also Rising To A 365-Day Challenge

Union Or Not, Start With Union Rates

O. M. G. Look What Matt Zurbo Did!

So Where Will That Huge Facebook Fine End Up?

The Root Words of “Typecast”

Avoid That One Obvious “That Worked” Sound We Make

Why Union Members Can Audition For Non-Union Work

200 Auditions. 1 Booking. A Ghost. Really?

I Can’t Do One Thing I’m Asked To Do Every Single Day

One Of Your Secret Weapons: Agility

Do Networking Events Make You Anxious? Let’s Fix That.

Project X Is Just About Ready. I’m A Bit Giddy.

The Difference Between Mansplaining and Advice?

Too Late, Melissa. You Already Are.

Help Me Solve A Lovely Mystery!

Speeding Up The Playback On The Audible App

Why Those Other Casting Sites Usually Aren’t Worth It

Raw YouTube Captioning

hey there it’s David H Lawrence the 17th
and I am currently in the process of a
pretty major overhaul of the vo2 gogo
comm site and presentation and product
mix and things like that it’s been a
while since I’ve done it and the website
has gotten a little big and a little
slow and so what I’m doing right now is
I’m doing research and doing some
inventory on the things that I really
really need and that my clients really
really need and the things that at the
time I saw them look like shiny
butterflies flying around like oh that
would be good let’s do that how about
that that sounds great you know you get
a little carried away sometimes and over
time those little tiny things can mount
up so in the process of doing that I’m
looking very hard at two things number
one the speed of my sight I want my site
to be blazing fast so I want to keep it
as lean as possible and second I’m
looking at all the different
technologies that I’m now relying on
that really belong to others so I’m
looking at those technologies and
processes and options that I’m giving
you and my other clients access to that
are actually built on someone else’s
platform and I see artists making this
was a mistake all the time and you’d
think ok you know this why are you
making this mistake as an example I see
artists using website builders like
Squarespace and Wix and even as opposed to an install
of WordPress on their own site you know
Facebook learning management systems
like if you teach something you go to
teachable or udemy Orca Javy and the
thing is when you do that when you build
on someone else’s platform yeah it’s a
lot easier I mean sure it’s easy to go
to Wix or to Squarespace and with a few
clicks and maybe
you know a couple hours worth of work
you can have a fairly reasonable looking
site up that has a lot of great
functionality but you’re at their whim
if they go out of business or they
change the settings like Facebook does
all the time you know we built our
private groups on Facebook and I’ll have
more to say about Facebook and private
groups in I think tomorrow’s video I’m
gonna do it next video I do um they can
all fail they can go out of business
they can be hacked
you know we ever had a service where you
you had your stuff on a service and it
got hacked it can happen and you have no
control over it you can’t fix it you
can’t call up whoever you purchased the
the product from because usually it’s
free and say hey fix this because you
have no standing right and you know to a
certain extent people say this all the
time I hear this all the time and I’m
passing it along to you don’t build your
product don’t build your your income on
someone else’s platform well to a
certain extent it’s kind of hard to
avoid unless you are a software
programmer and can do all your same
stuff and what brought this up is I am
I’m pretty sure I’ve decided on using a
particular set of themes that is
designed for speed and in those themes
there is a learning management system
that I’m going to convert all of the vo
to gogo classes over to from learn –
I’ve loved learn – for a long time and
it’s got some great functionality but
what I really need is to be able to
deliver lessons to my clients that’s
what I need to do I need to do it in a
fast and easy way and so there’s a
feature of this all just in this one
plug-in you know I have a website that
has about ten times as many plugins as
it should have I kid you not the average
website built in WordPress has nine
plugins my website has 92 and some of
them are active some of them are not but
it’s definitely slowing the site down so
that’s one of the big reasons I’m doing
you still have to rely on vendors for
some of your stuff you know if if
learned ash has an error in it or if one
of the other plugins that I use in
WordPress has an error in it I can’t fix
it the the manufacturer has the vendor
has to fix it and sometimes very rarely
but sometimes vendors themselves get
hacked and/or they do the hacking
themselves there’s a little controversy
going on right now in the word Plus
WordPress a theme and plug-in community
about a company that very quietly
inserted code into their themes that
would allow them to hack their customers
sites for information to shut them down
I mean it’s a big deal they’re claiming
oh no that’s not what that’s for but
that’s exactly what that does you don’t
know that right cuz you’re not I’m not a
programmer how would I know how could I
look at the code and know right so to a
certain extent you have to rely on some
vendors but my my advice to you is when
you can avoid it build on your own
platform build stuff for you don’t go
the easy route when going just a little
bit more difficult and installing
something yourself or using something
yourself or designing something yourself
on your own computer would work we’re
relying on somebody else and paying them
or getting a free version which may have
limited functionality might not serve
you so well in the future and we’re in
the process right now I was watching a
video for the theme the theme set that
I’m looking at for for WordPress and the
guy who created the theme set had a list
of the stack that he was looking for to
be able to teach courses and it’s very
much what I do with VOD gogo and with
some of my other sites as well in the
near future so as he kind of went
through that I thought yeah you know
this is really something that I need to
share with you that we sometimes take
that easy route we go to a particular
place that has a way to implement
something that we want to do and we use
theirs instead of creating ours and
one of the big ones is Facebook and I’m
gonna talk about that in tomorrow’s
video so stay tuned for that um I wonder
if this is a little too technical for
you I’m sure for some of you it’s like
oh yeah I get this and for some of you
like wow what and I get that so if it is
let me know in the comments below but
also let me know if it’s something that
you can see applying in other areas of
your life if you can see the application
of relying on a third party rather than
doing it yourself rather than rolling
your own as they say so let me know in
the comments below if you’re watching
this anywhere but @vo to go go comm pop
over to vo to go go calm because we’ve
got some great stuff for you they’re not
just these videos but also lots and lots
of free tips and tricks for you and your
performance career voice-over acting
technology business it’s all there for
you so and that’s where you should leave
comments as well I mean I do check the
comments on YouTube but I kind of really
favor the ones that are on the vo to go
go website and if you’d like to sign up
for my youtube channel and know when
these videos come out the moment they
come out go ahead and click on my head
there and if there’s no head there look
for a subscribe button somewhere below
this video if you want to see the latest
video I’ve done click on that frame and
YouTube will play it for you I’m David H
Lawrence the 17 thank you so much for
watching and I’ll talk to you tomorrow.

5 Responses to Build Your Future On Your Own Platform, Not Someone Else’s

  1. David April 19, 2019 at 8:36 am #

    David, Not too technical at all. While everything you share is very helpful, information like this is the most helpful. Helping us by being able to leverage your insights and research is invaluable. Looking forward to what you decide to do. Please share the WP theme you choose.

  2. Melissa Benson April 19, 2019 at 9:29 am #

    David, this is an interesting point. I think I would approach it as I would in home ownership. Stuff breaks down or needs to be upgraded, so do I immediately call a professional repair person? Do I rely on someone else to take care of my home ownership needs? It depends on whether it’s something I know how to do, whether I care to learn how to do it, how quickly it needs to be done, if I can afford to pay someone to do it etc. Is it work that’s guaranteed? When it comes to the VO business, I’ve cared to learn some technical things and have done so with you and others holding my hand! You are very technically inclined so branching out into other territories may be a more natural move for someone like you. I’ll probably just keep fixing faucets and doorknobs :)

  3. Stuart Gauffi April 19, 2019 at 10:47 am #

    Would that more people took this into consideration. The only reason I have a Facebook account is because there are groups that chose that platform, and if I didn’t join, I couldn’t have access to those groups. I would ditch FB in a heartbeat if those groups weren’t there.

    I have long avoided easy-builder solutions like Wix and SquareSpace, even though they would save me a lot of time. My site is old-school, hand-coded HTML. Yes, I want to update the design, but in the meantime, it’s rocket-fast and I don’t have to worry about WordPress hackers targeting me. Caveat: it also doesn’t do a lot of things that could benefit my business–a real drawback to the DIY approach.

    I’m starting to look at online services that offer clean APIs as the preferred approach. They allow me to leverage great stuff written by other people, without being completely contained within someone else’s platform. If that service goes bad (or I decide I don’t like them anymore), I can cut it loose and move to an alternative.

    But I’m also a lifelong IT guy, so it’s much easier for me to evaluate these things and contend with the DIY lifting.

  4. Chris Buckner April 19, 2019 at 11:25 am #

    I definitely use one of those website creators, and I don’t like it all that much. I’m looking forward to the new VO2GoGo site. Thanks for the video David.

  5. Victoria Prather April 22, 2019 at 5:41 pm #

    This wasn’t too technical at all, in fact, I’d love to have more tech info! Before we spoke earlier this month, I had already jumped into a WordPress site – so now I feel a little stuck… And now horrified that some of the themes might not be all they are cracked up to be. What resource do you use that has that info on the various themes on WP that one should watch out for?
    Thanks again for the videos! Helpful content and a daily dose of David is awesome! :)

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