New media – social media networks like Facebook and Twitter, OTT (over-the-top) non-broadcast networks like Hulu and Amazon and app developers – pride themselves on being very advanced in their use of new tech to make money.
But the truth is, they use the oldest model in the book to make their money. And you should understand that model to stay safe, because the temptation to misuse that model has already happened.
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Hope this helps!