card-num-209-500x385

What Shouldn’t Be Your Metric For VO Success

Hey there!

I get asked a lot about how to tell if you’re “nailing” your work.

It’s all individual, and everyone’s situation is different, but there’s one universal metric that many talent make the mistake of paying close attention to.


Hope this helps!

David

Subscribe to these videos

All Episodes

One Step At A Time

Five Ways To Have An Excellent Coffee Date With Me

Five Ways To Have A Crappy Coffee Date With Me

Taking Advantage Of The Wisdom Of The Tribe

How To Be A World Class Complainer

The False Nobility Of The Struggle

Watch Out – The Rules Are Going To Change

“Show Me The Secret, Daddy!”

Coaching vs Consulting vs Facilitating

The Perils of Live Performance And Why Jeremy Kappell Should Not Have Been Fired

Let’s Welcome To The Stage…Failure!

Don’t Confuse Price With Value

Whiteboards In The Hallways

Go Wake Up Your Luck

Playing and Planning

The Two Things Most Talent Try to Accomplish Way Too Soon

10,000 Hours To Become Good At Something? Not Really.

The Curse of Knowledge

The Trick Charlie Munger Uses To Make Better Decisions

Everyone’s A Customer, Not Just Your Customers

“What do you mean, you’re a ‘process guy’?”

Pay Attention To Your Storytelling, Not Removing Your Breaths

How To Conquer FOMO (Fear Of Missing Out)

The Problem In Every Commercial Script

The Job In Every Commercial Script

The Secret In Every Commercial Script

How To Pick Your Stage Name

Voice Over Is REALLY Hard. Until It Isn’t.

Helping Make Resolutions Stick

ACX Jobs: They’re ALL SAG-AFTRA-Friendly

Non-Union? You Can Still Open An AFTRA H&R Account. What?

Who Says You Need To “Feel Like It?”

Are You Engaged?

Your Day Job Might Just Be Worth Keeping For A Bit Longer

Want To Learn Something Really Well? Teach It To Others

Don’t Confuse What Works With What You Like

The Lost Keys And The Microphone In My Elevator

My Insane Backup System Plus Two Helpful Tips

What Open Loops Are And Why They Work So Well

Two More Things For Which You Can Use Open Loops

Three Things Not To Say Or Do…When Trying To Learn Something New

Front Burner and Back Burner Project Management

How To Properly List The Accents and Dialects You Perform

My SAG-AFTRA Presentation On VO Demos (Part 1)

My SAG-AFTRA Presentation On VO Demos (Part 2)

A Simple, One-Word Decision-Making Question To Ask Yourself

Ready, Shoot…Aim

How You Can Use The MVP Model As A Performer

How Lazy Can You Be?

Avoid The Struggle Porn

The Robocall Equivalent Of Unsubscribe

Saying Goodbye To A “Failure”

Making Your Links Irresistible

HTTPS Is Not Just For Banks – It’s For You

The Threat That Made Me Create a New Page For LAME

The Resource You Must Guard Most Carefully

How New Media Is Using The Oldest Ad Model Ever

“You Could Be Hit By A Bus!”

Killing Customers With Kindness

I Found Out What She Was Podcasting About

How I Answered Voices.com’s Inquiry

Turning Mountains Into Molehills

Motivation: Your Three Big Needs In A Cool Little Package

Go Ahead. Multitask. But Try It Like This.

The Prodigy Game Doesn’t Deserve This Treatment

I Don’t Want To Go Blind

What Fair Markets Are, And Why Voices.com Isn’t One

Trevor’s Three A’s From Apple On Killing Customers With Kindness

Getting Ready vs. Getting Started

You’ll Never Believe Who Got Rejected By Harvard

There Is No Failure, Only Feedback

Who Is Your Most Dangerous Adversary?

73 Videos In, My First Hater Appears

If You’re The Smartest Person In The Room, Do This ASAP

Your Glasses And Crucial Laptop Positioning Info

One More Insanely Over-engineered Piece Of Gear: My UPS

The Crazy Backward Way IKEA Prices Their Stuff

Voices.com Complained To YouTube That I Violated Their Privacy

The Gig Economy: RIP?

For Your Health: Not Perfect. Just Better.

Celebrate Your Isolation!

Mr. Wonderful Is Actually More Wonderful Than I Thought

Let’s Finally Close The Digital Literacy Gender Gap

The Guaranteed Way To Completely Avoid Criticism

The Two Things People Judge About You Within Seconds

Prioritizing…Nashville Style

Are You Committed? Or Just…Interested?

Audible Retail Samples: Why They Suck And Why It Doesn’t Really Matter

How To Voice Copy That’s Set In Italics

Dyslexia, And The Palindromic Poem. The Wha?

Increase Your Chances Of Being Seen And Heard On Facebook

Jamie Has Some Thoughts About Fiverr

Is Simply Discouraging Distracted Driving Enough?

“Young People Are Just Smarter.”

The Real Purpose Of The “Can You Hear Me?” Phone Scam

Beware Of Overkill

Laying Down The Perfect Slate

An AMA Preview: The Word “Ethnic” – A Slur, Or An Essential Adjective?

10 Rules of Profitable Self Discipline from Napoleon Hill

AMA (Ask Me Anything): Here Are The Answers (Part 1)

AMA (Ask Me Anything): Here Are The Answers (Part 2)

AMA (Ask Me Anything): Here Are The Answers (Part 3)

AMA (Ask Me Anything): Here Are The Answers (Part 4)

AMA Answers Part 5 Plus A Medical Warning

Last AMA Answers (#6): Gear, Services and Success

A 7-Word Reminder: “Don’t correct people when it matters little.”

Do You Have A Plan? And Is It The Right One?

What’s Your Next Big Move? Are You Ready?

Build Your Future On Your Own Platform, Not Someone Else’s

I’m Leaving Facebook: Why Groups and FB Live No Longer Spark Joy

Time To Accept That I’ve Failed At Something – Happily

Crowdfunding Without The Internet: Pulitzer And The Statue Of Liberty

The Amazing Power Of Recognition And Badging

Might We Have A Possible Cause For Alzheimer’s?

Why Podcasting And Radio Are Out Of Whack

Value Enthusiasm, But Value Persistence More

Ten Ways To Make Money With Podcasts Besides Ads

One Quick Question To Find Out How Important Something Actually Is

The Workflow For Producing These Videos (So Far) Part 1

Why Not Wade? And…Why Not You?

Audiobook Narrators: How Paymasters Work, And The One I Recommend

Why Gen Z And Millennials’ Love For Audiobooks Is Crucial

American Idol: It’s All About Story, Not Just Singing

Less Beating Yourself Up, More Talking Yourself Up

Resist Oversharing. Instead, Start A Dialogue.

Vocal Care: It’s All About What Works For You

3 Biases You Should Be Aware Of

3 More Biases You Should Also Be Aware Of

Wow. People Really Grokked Biases. Let’s Tackle Fallacies.

Three More Fallacies You Need To Watch For

What’s Your Imprint?

Fallacy Follies, Volume 3

Two Last Big Creativity-Crippling Fallacies

Fail Sooner To Succeed Sooner

A New Lead Source For Performers: Voice Assistants And Smart Speakers

A Great Way To Handle Trolls and Haters

Quantity Does Not Usually Equal Quality

Is Facebook Truly A Monopoly? No More Than Microsoft Was.

Fear Of The Unknown, Or The Day Before My Surgery

A Strange Aspect To Performing That Should Be Cause For Protest, But Isn’t

Want To Grow? Don’t Go It Alone.

How Am I Doing? I’m Gobsmacked. That’s How Am I Doing.

Why I Give My Agents 10% Of Everything

Not Just Explainer Videos, But Video That Explain Things Spectacularly

Mental Floss To The Rescue: Skills You Can Pick Up On YouTube

What’s Better Than Willpower? Grit.

Regarding Apple’s App Store: Be Careful What You Wish For, Pepper

Of COURSE You Wonder What Porter’s Five Forces Are. Who Doesn’t?

Don’t Waste Your Time: Talk Shows Aren’t Meant To Be Fair

Sooner Or Later, I’m Really Going To Tick You Off

Just Because You Can Do Something Doesn’t Mean You Should

Wait, What? Audacity Records In The Background?!

Enjoy Your First Booking. Pay Close Attention To The Next Three.

Pattern Interruption And The Musicality Of Voice Over

Do You Still Have A Landline? Is It POTS? Wait, What’s POTS?

Increase Your VO Accuracy, And You’ll Increase Your VO Profits

Age Range Isn’t Really A Valid Metric For VO

What Is The Overton Window?

How To Stop Jealousy From Killing Your Progress

Even The Bible (And Game Of Thrones) Has One-Star Reviews

How Much Is Enough To Make Per Hour?

With Royalty Share Plus, ACX Makes Hybrid Stipends Official

Wait, Vices Can Be Good For Your Health?

What A Lovely Thing To Discover: Praise From CourVO

I Figured Out What I Provide: The Onboarding Performers Don’t Get

You Don’t Need Permission To Care Or Contribute

It’s Not Just You. It’s The Superstars, Too.

Do You Sometimes Think Irrationally? Maybe. Here’s How To Stop It.

The Struggle Of Announcer-y Versus Non-Announcer-y Voice Over

How My VAs Support Me And My Team

What Exactly Is “The Cloud?”

The Often “Most Difficult” Concept I Teach

Please Unsubscribe From This List. But Don’t Do This One Destructive, Lazy Thing.

Don’t Mistake The Joy Of Knowing For The Joy Of Doing

Why Giving Yourself Some Simple Homework Can Be Life-Changing

One Weird Trick I Do That Makes My Note-Taking Superhuman

The Worst Thing About The Biggest Money-Making Entertainment Category

What Can We Grab From A Schedule This Strict?

Get Better At Executing Today’s Plan By Starting Last Night

How To Create Useful, Organized Audition File Names

Where To Find Related PDFs For Audiobooks on Audible

I’m Halfway Finished. What Have You Valued Most? What Can I Do Better?

Our Digital Attention Span Is Incredibly Brief

“Serves You Right!” She Actually Has No Idea How Right.

Create A Safe Environment For Self-Improvement

Why I Use One Single Channel For Crucial Communication

The Even Cheaper AT-2020 USB Plus Microphone?

Fred Willard (and Billy West) On Quickly Creating Authentic VO Characters

Leo Makes Your Searching Spectacular

On Asking For Things Performers Can’t Do

How To Battle The Urge of “Efficiency”

One More Best-Of-Breed Way To Brilliantly Complain

Changing Audacity’s Sampling Rate To 48,000 Hz

10 Words Of Encouragement When You’re Stuck

Seek/Give Mentorship That’s Appropriate To The Journey

Two Cases Where You Might Not Want To Simply “Follow Your Passion”

Having Fun With Headphone Volume

Please Stop Rushing To Perform

Something To Consider: Everyone’s Internal Menu

One Crazy Key To Creativity: Pure, Unadulterated Boredom

For The Sheer Joy Of It

The Most Commonly Consumed Media Is…!

What’s Dangerous For Us To Care About

Please, Clever Copywriters…Stop Using This Term

Wait, Wait…What? They Actually Listened?!

Why You Should Take The Same Classes Twice

How Your Character’s Menu Informs Your Performance Choices

What Shouldn’t Be Your Metric For VO Success

Someone Awesome Who’s Also Rising To A 365-Day Challenge

Union Or Not, Start With Union Rates

O. M. G. Look What Matt Zurbo Did!

So Where Will That Huge Facebook Fine End Up?

The Root Words of “Typecast”

Avoid That One Obvious “That Worked” Sound We Make

Why Union Members Can Audition For Non-Union Work

200 Auditions. 1 Booking. A Ghost. Really?

I Can’t Do One Thing I’m Asked To Do Every Single Day

One Of Your Secret Weapons: Agility

Do Networking Events Make You Anxious? Let’s Fix That.

Project X Is Just About Ready. I’m A Bit Giddy.

The Difference Between Mansplaining and Advice?

Too Late, Melissa. You Already Are.

Help Me Solve A Lovely Mystery!

Speeding Up The Playback On The Audible App

Why Those Other Casting Sites Usually Aren’t Worth It

Raw YouTube Captioning

hey there it’s David H Lawrence the 17th
and I was going to meet up the other
night and I was asked a question about
how to know what can I look to what kind
of things can I listen for can i watch
for it to let me know that I’m nailing
what I’m doing that I’m really doing a
good job of the work that I’m doing the
auditions and the production work and so
on and then in a coaching session I got
pretty much the same reason how do I
know if I’m doing a good job and then
again today in a meeting with a client
you know how do I know if I’m ready to
do this or to do that or to be to do a
demo or to start putting myself out
there for auditions and so on how do I
know if the work that I’m doing is
competitive is professional-grade and
those are great questions we all know
how difficult it is for us to judge
ourselves but there are some things that
you can start to weed out I think it was
Michelangelo that said creating a
sculpture is not about shaping the
marble it’s about knowing what parts of
the marble to remove to leave the art
behind and I think that’s a really great
way of putting things when it comes to
judging your work and you know I again
I’ve talked about decoupling the outcome
with the actual work itself but in the
case where you really want to know
whether you’re doing something well or
not when it comes to performing one
thing that I can tell you is that there
is a single metric that I see talent
using all the time that isn’t a good
metric to use and that’s the metric of
well I read that perfectly I didn’t make
a single mistake there it’s what I call
reading words well on the page that’s
not your metric for success it’s a game
that we play sometimes especially when
we’re doing audiobooks oh I went three
pages without making a mistake I wonder
at what point you started to think to
yourself rather than think about the
story being in the story
in the moment you started to think
yourself hey I’m doing pretty good here
I haven’t made a mistake in three pages
or a page or five paragraphs or whatever
it is you’re the whole chapter who knows
but that’s not something to pay
attention to and I know it’s hard
because it’s I kind of got to be proud
of that if you if you didn’t make any
pronunciation errors you didn’t stumble
on any words you got everything exactly
the way you wanted it to be but that’s
not your metric for success the metric
for success will vary based on what your
particular challenges are in the case of
the client I was working with we were
kind of taking a look at a challenge
that she had with a sing-song in her
voice in the way she would say all the
sentences with the same melody you know
it’s a pretty common thing that people
have it’s that announcer e cadence that
we all grow up with and we all think is
the is the best approach to doing things
especially become out of radio it’s
really tough so but that’s her you could
have a different thing you’re too loud
or too soft or there’s not enough
delineation between a neutral narrator
voice in audio books and a character you
can’t hear that you’re doing certain
things the good news with her is that
she could actually hear the the typical
singsong cadence of what she was doing
but then she said well at least I didn’t
make a mistake and I thought to myself
okay I don’t want that to even enter
into the equation for you and I don’t
want to enter into the equation for you
either you have no idea how many takes
can be executed when shooting a film or
recording unless you’ve done it already
and you do know and what can happen is
if you’re a stage performer or if you’re
live on the radio or live on television
as a presenter or as a news person you
don’t get a second take and so it starts
to become a metric for success for you
to not make any mistakes but don’t let
that slide over into the world of
auditions and recorded
performance where you can take it again
you can stop and start over again that’s
not a metric you need to worry about so
again on that list of things that you
should be concerned about this ain’t one
of them
just strike it off the list is it a
metric for you let me know or let me
know how you manage to remove that
metric from your list what was it for
you the day you realized I don’t have to
worry about it I can make all the
mistakes I want because I will be
editing them out or somebody will be
editing them out leaving behind the good
stuff so or do you still think to
yourself I really need to get this whole
thing nailed down and make no mistakes
on this page leave me a comment
especially if you’re on vo – go go comm
I’m really excited to hear what you have
to say and that’s where the conversation
really happens where it’s nice and sane
and moderated at vo – go go comm and if
you’d like to join my mailing list I
would love to have you if you look below
this video there’s a subscribe link that
will let you fill out a form and you’ll
know when these videos come out if you’d
like to know in the latest video that
I’ve done has been released well go
ahead and click on that frame there and
YouTube will play it for you I’m David H
Lawrence xvii I thank you so much for
watching and I will talk to you tomorrow.

3 Responses to What Shouldn’t Be Your Metric For VO Success

  1. Suzi Fee July 28, 2019 at 5:57 am #

    I am guilty of reading the entire Harry Potter series to my child in the same cadence. I don’t think he cared, though. He never complained. But I am not a voice gal trying to make a living.

  2. Stuart Gauffi July 28, 2019 at 6:43 am #

    And the moment you realize you’re in the groove, really connected to the story and not making mistakes is the moment you’ve broken the magic and the blooper reel starts.

  3. Chris Buckner July 30, 2019 at 10:17 am #

    I like the idea of making as many mistakes as you need and leaving in the good stuff. Keeps you out of the minds set of trying to not make mistakes. I’ll keep that in mind for long pieces of copy. Thanks for the video David.

Leave a Reply