The Problem In Every Commercial Script

Hey, there!

I teach, in my two-part Voicing Commercial VO class, how to work with three simple elements that will change how you audition for and perform commercials forever.

The first one’s a problem.

Determine that problem and solve it, and the clouds will part, the sun will shine brightly, and your auditions become extraordinary.

Here’s how.

(Click/tap ↑↑↑↑↑↑ that red YouTube button to subscribe to my channel. You’ll get notified when I release new videos.)

Hope this helps!


Raw YouTube Captioning

No captions from from YouTube yet.

8 Responses to The Problem In Every Commercial Script

  1. Leslie Anne Ligon January 24, 2019 at 7:16 am #

    David, thanks so much for all of these; particularly, this one. Such a great little story about telling the story!

  2. ed waldorph January 24, 2019 at 8:51 am #

    A good commercial is a story. A good voice Actor is a storyteller. Just like a story or play, there are three parts: Character (product,) Conflict (problem,) Resolution.

    Tell the fabulous story of the Amazing Product, the Problem the customer has, and how it makes the customer’s life better by solving that problem.

  3. Trish Bell January 24, 2019 at 10:09 am #

    Was taught this awhile back, there is a: Problem.Middle.Solution, but your question/statement of: “Just take care of the consumers problem” simplified it all.
    Thanks David.

  4. Veleka Gray January 24, 2019 at 7:44 pm #

    David, I can’t read your Closed Captions anymore. This is the second time. Do you have a solution?

  5. David H. Lawrence XVII January 24, 2019 at 8:45 pm #

    I can see why you can’t read them….if they aren’t there to begin with. If YouTube doesn’t provide me with them (which is what the short little comic comments are that are in place where the captions would be), I can’t put them in the posts, and they won’t appear on the video if you turn on CC. I have nothing to do with YouTube failing to automatically close caption them. Every so often that’s what happens. It’s YouTube, not me.

  6. Alexandra Harrington January 24, 2019 at 8:56 pm #

    you are the only one who has ever taught me about solving the problem of the listener….and I use it in my auditions all the time. But it’s always good to have a reminder like this to get back to the basics!

  7. Mark G. David January 26, 2019 at 7:46 am #

    Interesting concept! True words spoken David and I never really thought to analyze the copy in this manner. Thanks for sharing.

  8. Alexandra Harrington January 28, 2019 at 3:05 am #

    Really going to focus in on what you teach in these 3 posts at this month’s workout! Of course I always try to use what you have taught us, but I appreciate the reminders…so easily we forget!

Leave a Reply