What Fair Markets Are, And Why Isn’t One

Hey there!

Any casting site you come across is just like the stock market. People come there to buy and sell, and the site is set up as a fair market.

That’s a very specific type of market, with several very clear responsibilities to both the buyers and sellers who participate in the market.

Here’s what the one single most important responsibility is…and why fails at it.

(Click/tap ↑↑↑↑↑↑ that red YouTube button to subscribe to my channel. You’ll get notified when I release new videos.)

Hope this helps!


All Episodes

One Step At A Time

Five Ways To Have An Excellent Coffee Date With Me

Five Ways To Have A Crappy Coffee Date With Me

Taking Advantage Of The Wisdom Of The Tribe

How To Be A World Class Complainer

The False Nobility Of The Struggle

Watch Out – The Rules Are Going To Change

“Show Me The Secret, Daddy!”

Coaching vs Consulting vs Facilitating

The Perils of Live Performance And Why Jeremy Kappell Should Not Have Been Fired

Let’s Welcome To The Stage…Failure!

Don’t Confuse Price With Value

Whiteboards In The Hallways

Go Wake Up Your Luck

Playing and Planning

The Two Things Most Talent Try to Accomplish Way Too Soon

10,000 Hours To Become Good At Something? Not Really.

The Curse of Knowledge

The Trick Charlie Munger Uses To Make Better Decisions

Everyone’s A Customer, Not Just Your Customers

“What do you mean, you’re a ‘process guy’?”

Pay Attention To Your Storytelling, Not Removing Your Breaths

How To Conquer FOMO (Fear Of Missing Out)

The Problem In Every Commercial Script

The Job In Every Commercial Script

The Secret In Every Commercial Script

How To Pick Your Stage Name

Voice Over Is REALLY Hard. Until It Isn’t.

Helping Make Resolutions Stick

ACX Jobs: They’re ALL SAG-AFTRA-Friendly

Non-Union? You Can Still Open An AFTRA H&R Account. What?

Who Says You Need To “Feel Like It?”

Are You Engaged?

Your Day Job Might Just Be Worth Keeping For A Bit Longer

Want To Learn Something Really Well? Teach It To Others

Don’t Confuse What Works With What You Like

The Lost Keys And The Microphone In My Elevator

My Insane Backup System Plus Two Helpful Tips

What Open Loops Are And Why They Work So Well

Two More Things For Which You Can Use Open Loops

Three Things Not To Say Or Do…When Trying To Learn Something New

Front Burner and Back Burner Project Management

How To Properly List The Accents and Dialects You Perform

My SAG-AFTRA Presentation On VO Demos (Part 1)

My SAG-AFTRA Presentation On VO Demos (Part 2)

A Simple, One-Word Decision-Making Question To Ask Yourself

Ready, Shoot…Aim

How You Can Use The MVP Model As A Performer

How Lazy Can You Be?

Avoid The Struggle Porn

The Robocall Equivalent Of Unsubscribe

Saying Goodbye To A “Failure”

Making Your Links Irresistible

HTTPS Is Not Just For Banks – It’s For You

The Threat That Made Me Create a New Page For LAME

The Resource You Must Guard Most Carefully

How New Media Is Using The Oldest Ad Model Ever

“You Could Be Hit By A Bus!”

Killing Customers With Kindness

I Found Out What She Was Podcasting About

How I Answered’s Inquiry

Turning Mountains Into Molehills

Motivation: Your Three Big Needs In A Cool Little Package

Go Ahead. Multitask. But Try It Like This.

The Prodigy Game Doesn’t Deserve This Treatment

I Don’t Want To Go Blind

What Fair Markets Are, And Why Isn’t One

Trevor’s Three A’s From Apple On Killing Customers With Kindness

Getting Ready vs. Getting Started

You’ll Never Believe Who Got Rejected By Harvard

There Is No Failure, Only Feedback

Who Is Your Most Dangerous Adversary?

73 Videos In, My First Hater Appears

If You’re The Smartest Person In The Room, Do This ASAP

Your Glasses And Crucial Laptop Positioning Info

One More Insanely Over-engineered Piece Of Gear: My UPS

The Crazy Backward Way IKEA Prices Their Stuff Complained To YouTube That I Violated Their Privacy

The Gig Economy: RIP?

For Your Health: Not Perfect. Just Better.

Celebrate Your Isolation!

Mr. Wonderful Is Actually More Wonderful Than I Thought

Let’s Finally Close The Digital Literacy Gender Gap

The Guaranteed Way To Completely Avoid Criticism

The Two Things People Judge About You Within Seconds

Prioritizing…Nashville Style

Are You Committed? Or Just…Interested?

Audible Retail Samples: Why They Suck And Why It Doesn’t Really Matter

How To Voice Copy That’s Set In Italics

Dyslexia, And The Palindromic Poem. The Wha?

Increase Your Chances Of Being Seen And Heard On Facebook

Jamie Has Some Thoughts About Fiverr

Is Simply Discouraging Distracted Driving Enough?

“Young People Are Just Smarter.”

The Real Purpose Of The “Can You Hear Me?” Phone Scam

Beware Of Overkill

Laying Down The Perfect Slate

An AMA Preview: The Word “Ethnic” – A Slur, Or An Essential Adjective?

10 Rules of Profitable Self Discipline from Napoleon Hill

AMA (Ask Me Anything): Here Are The Answers (Part 1)

AMA (Ask Me Anything): Here Are The Answers (Part 2)

AMA (Ask Me Anything): Here Are The Answers (Part 3)

AMA (Ask Me Anything): Here Are The Answers (Part 4)

AMA Answers Part 5 Plus A Medical Warning

Last AMA Answers (#6): Gear, Services and Success

A 7-Word Reminder: “Don’t correct people when it matters little.”

Do You Have A Plan? And Is It The Right One?

What’s Your Next Big Move? Are You Ready?

Build Your Future On Your Own Platform, Not Someone Else’s

I’m Leaving Facebook: Why Groups and FB Live No Longer Spark Joy

Time To Accept That I’ve Failed At Something – Happily

Crowdfunding Without The Internet: Pulitzer And The Statue Of Liberty

The Amazing Power Of Recognition And Badging

Might We Have A Possible Cause For Alzheimer’s?

Why Podcasting And Radio Are Out Of Whack

Value Enthusiasm, But Value Persistence More

Ten Ways To Make Money With Podcasts Besides Ads

One Quick Question To Find Out How Important Something Actually Is

The Workflow For Producing These Videos (So Far) Part 1

Why Not Wade? And…Why Not You?

Audiobook Narrators: How Paymasters Work, And The One I Recommend

Why Gen Z And Millennials’ Love For Audiobooks Is Crucial

American Idol: It’s All About Story, Not Just Singing

Less Beating Yourself Up, More Talking Yourself Up

Resist Oversharing. Instead, Start A Dialogue.

Vocal Care: It’s All About What Works For You

3 Biases You Should Be Aware Of

3 More Biases You Should Also Be Aware Of

Wow. People Really Grokked Biases. Let’s Tackle Fallacies.

Three More Fallacies You Need To Watch For

What’s Your Imprint?

Fallacy Follies, Volume 3

Two Last Big Creativity-Crippling Fallacies

Fail Sooner To Succeed Sooner

A New Lead Source For Performers: Voice Assistants And Smart Speakers

A Great Way To Handle Trolls and Haters

Quantity Does Not Usually Equal Quality

Is Facebook Truly A Monopoly? No More Than Microsoft Was.

Fear Of The Unknown, Or The Day Before My Surgery

A Strange Aspect To Performing That Should Be Cause For Protest, But Isn’t

Want To Grow? Don’t Go It Alone.

How Am I Doing? I’m Gobsmacked. That’s How Am I Doing.

Why I Give My Agents 10% Of Everything

Not Just Explainer Videos, But Video That Explain Things Spectacularly

Mental Floss To The Rescue: Skills You Can Pick Up On YouTube

What’s Better Than Willpower? Grit.

Regarding Apple’s App Store: Be Careful What You Wish For, Pepper

Of COURSE You Wonder What Porter’s Five Forces Are. Who Doesn’t?

Don’t Waste Your Time: Talk Shows Aren’t Meant To Be Fair

Sooner Or Later, I’m Really Going To Tick You Off

Just Because You Can Do Something Doesn’t Mean You Should

Wait, What? Audacity Records In The Background?!

Enjoy Your First Booking. Pay Close Attention To The Next Three.

Pattern Interruption And The Musicality Of Voice Over

Do You Still Have A Landline? Is It POTS? Wait, What’s POTS?

Increase Your VO Accuracy, And You’ll Increase Your VO Profits

Age Range Isn’t Really A Valid Metric For VO

What Is The Overton Window?

How To Stop Jealousy From Killing Your Progress

Even The Bible (And Game Of Thrones) Has One-Star Reviews

How Much Is Enough To Make Per Hour?

With Royalty Share Plus, ACX Makes Hybrid Stipends Official

Wait, Vices Can Be Good For Your Health?

What A Lovely Thing To Discover: Praise From CourVO

I Figured Out What I Provide: The Onboarding Performers Don’t Get

You Don’t Need Permission To Care Or Contribute

It’s Not Just You. It’s The Superstars, Too.

Do You Sometimes Think Irrationally? Maybe. Here’s How To Stop It.

The Struggle Of Announcer-y Versus Non-Announcer-y Voice Over

How My VAs Support Me And My Team

What Exactly Is “The Cloud?”

The Often “Most Difficult” Concept I Teach

Please Unsubscribe From This List. But Don’t Do This One Destructive, Lazy Thing.

Don’t Mistake The Joy Of Knowing For The Joy Of Doing

Why Giving Yourself Some Simple Homework Can Be Life-Changing

One Weird Trick I Do That Makes My Note-Taking Superhuman

The Worst Thing About The Biggest Money-Making Entertainment Category

What Can We Grab From A Schedule This Strict?

Get Better At Executing Today’s Plan By Starting Last Night

How To Create Useful, Organized Audition File Names

Where To Find Related PDFs For Audiobooks on Audible

I’m Halfway Finished. What Have You Valued Most? What Can I Do Better?

Our Digital Attention Span Is Incredibly Brief

“Serves You Right!” She Actually Has No Idea How Right.

Create A Safe Environment For Self-Improvement

Why I Use One Single Channel For Crucial Communication

The Even Cheaper AT-2020 USB Plus Microphone?

Fred Willard (and Billy West) On Quickly Creating Authentic VO Characters

Leo Makes Your Searching Spectacular

On Asking For Things Performers Can’t Do

How To Battle The Urge of “Efficiency”

One More Best-Of-Breed Way To Brilliantly Complain

Changing Audacity’s Sampling Rate To 48,000 Hz

10 Words Of Encouragement When You’re Stuck

Seek/Give Mentorship That’s Appropriate To The Journey

Two Cases Where You Might Not Want To Simply “Follow Your Passion”

Having Fun With Headphone Volume

Please Stop Rushing To Perform

Something To Consider: Everyone’s Internal Menu

One Crazy Key To Creativity: Pure, Unadulterated Boredom

For The Sheer Joy Of It

The Most Commonly Consumed Media Is…!

What’s Dangerous For Us To Care About

Please, Clever Copywriters…Stop Using This Term

Wait, Wait…What? They Actually Listened?!

Why You Should Take The Same Classes Twice

How Your Character’s Menu Informs Your Performance Choices

What Shouldn’t Be Your Metric For VO Success

Someone Awesome Who’s Also Rising To A 365-Day Challenge

Union Or Not, Start With Union Rates

O. M. G. Look What Matt Zurbo Did!

So Where Will That Huge Facebook Fine End Up?

The Root Words of “Typecast”

Avoid That One Obvious “That Worked” Sound We Make

Why Union Members Can Audition For Non-Union Work

200 Auditions. 1 Booking. A Ghost. Really?

I Can’t Do One Thing I’m Asked To Do Every Single Day

One Of Your Secret Weapons: Agility

Do Networking Events Make You Anxious? Let’s Fix That.

Project X Is Just About Ready. I’m A Bit Giddy.

The Difference Between Mansplaining and Advice?

Too Late, Melissa. You Already Are.

Help Me Solve A Lovely Mystery!

Speeding Up The Playback On The Audible App

Why Those Other Casting Sites Usually Aren’t Worth It

Raw YouTube Captioning

hey there it’s David H Lawrence the 17th
and my response to generated
a whole bunch of comments from you guys
and one of them was about you know why
are you judging for their
business practices I mean you want
people to judge you you know sure I do I
want people to judge me I’d like them to
judge me well awful lot of comments from
people saying yeah I completely get it I
understand I did the same thing no thank
and a couple that said what should we
expect from pay-to-play sites from
casting sites
and the way I look at it absolutely a
casting site needs to have income so
they can maintain the platform right and
they need you know when you say somebody
charges three four five hundred dollars
a year to be a member of the platform
that helps them have a support team and
have an actual site and maintain that
site and so on but the goal is not just
to stay in business the goal is to have
a business that people respect a
business that is fair
and in particular when it comes to
matching voice buyers or voice seekers
on voice 1 2 3 with the talent that can
help make those voice dreams come true
you want there to be a fair market and a
fair market is best exemplified by the
real estate market where a transaction
doesn’t occur until the buyer and the
seller meet at some sort of price that
both of them can live with or on the
stock exchange where somebody sells a
stock to somebody who’s willing to buy
it at a particular price and kind of
what goes around that is the information
that both sides to the transaction have
available to them now you’ve seen people
get into real big trouble for using
insider information because that means
that the buyer if they have inside
information they can manipulate that and
get a better price or the seller if they
have inside information they can
manipulate that and get a better price
for them so the transaction that occurs
in a fair market is when both sides have
reasonable access to all the information
they need to make the decision as to
whether or not they want to engage in
that transaction when one side has an
advantage that’s not a fair market and
when the actual market itself
steps in and tilts the balance in favor
of one or the other or away from one or
the other that’s an unfair market and
that’s what I see with
because you as the seller of voice
services don’t know if the project is
managed and don’t know what the original
amount of money is that the buyer came
to the table with you know they might
have been willing to pay you a thousand
dollars but once steps in all
that’s available is 200 or 400 or 600
whatever it is and then there is the
other thing that came up again and again
in the comments and that is well my
agent only charges 10% my manager only
charges 10% and by law in California and
New York and I think in other places
around the world that are production
10% for an agent is actually the law
they can’t charge more than that now is when they manage a project
doing more than an agent is actually not
there are people that would argue they
do owe they listen to all these
auditions and they they do all this
stuff well mmm
agents submit you for hundreds of
projects before you get asked to even
audition for one of them usually on
average it’s 200 projects for every
project that you audition for and even
less for the ones that you book with
manage manage project with
there’s no question they’re going to
make money there’s no question will they
be called in front audition they’re
actually managing from the producers
side not from the talent side so they
kind of leave the the cellar you the
talent without the information that you
need to determine whether or not you
even want to play in their marketplace
and that’s why a lot of people choose
the nuclear method or the nuclear option
which is to leave the marketplace or in
my case never even enter the marketplace
you know the other video that I talked
about was them wanting me to be part of
their coach’s program and I just choose
not to work in their marketplace and the
final thing I want to talk to you about
is the comments that a few people made
why weren’t you more vociferous about
your you know it’s telling them you know
just you know handing them their ass and
telling them you know there’s no way
that I would work for you you guys suck
and know that you know for me it was
number one it wasn’t necessary
and number two things could change it’s
possible not likely but it’s possible
will decide you know what we’re getting
so much blowback on all these different
angles from all this stuff maybe we
should take a second look at how we’re
things and they’ll change I don’t know
as it is right now though I don’t want
to be in their marketplace and the vast
preponderance of commenters on that
other video said the same thing but for
me it’s also any market that is unfair
to one side or the other is a market
that I would be suspect for you know if
the if the seller of a house knew that
the house was riddled with termites or
the buyer of the house knew that the
city was about to appropriate that
property like they had inside
information you know they would both
sides would be able to do use that to
their advantage and I say in this
particular case no one should be at a
disadvantage and I just really feel that
the sellers in this case the people that
are selling their voice services you
possibly could be at a disadvantage and
so that’s why I don’t want that to be
something that people don’t go unnoticed
what are your thoughts what do you think
about this there are a couple of people
that say how dare you judge who do you
think you are well I think I’m David H
Lawrence the seventeenth and I am able
to make decisions based on how I judge
things and I’m going to continue to do
that and hopefully it will benefit the
people to watch these videos I don’t
know let me know in the comments below
if you want to be notified of the latest
videos go ahead and click on my head
there that’s how to subscribe or click
on a subscribe button you want to see
the latest one that I’ve done go ahead
and click on that frame that frame will
take you right there and YouTube will
play it for you I’m David H Lawrence the
seventeenth and I thank you so much for
watching and I will talk to you tomorrow.

17 Responses to What Fair Markets Are, And Why Isn’t One

  1. Rebecca Yavner March 8, 2019 at 8:52 am #

    I agree with how you handled it…

    • Joseph Brugh March 8, 2019 at 9:51 am #

      Am not sure of all the issues with am very certain of 1 – in 4 months of contributing (to thei benefit) “hey look another voice participating in our casting call” my wife wonders if we can live long enough to ever see a benefit from our frenimies”
      Hundreds x a lot of auditions
      I would have thrown in the towel if outside feedback was less than supportive

      Great fun and practice!
      Say 0h-fer
      Outgoing – storytelling – relatable- announcery – not announcery – character – OTT – wise – – witty – whatever… “say your pwayers wabbit”

  2. Stuart Gauffi March 8, 2019 at 9:02 am #

    Accurate information is critical to the operation of a free market.

  3. Carla L Parkes March 8, 2019 at 10:27 am #

    Totally agree with you. I have terminated my account with them.

  4. Chris Buckner March 8, 2019 at 10:36 am #

    I also agree with how you handled it. It’s better to be diplomatic in case things change in the future, even though there have been times when I let my frustrations get the better of me. You did the right thing. Thanks for the video David.

  5. Marlon Braccia March 8, 2019 at 11:27 am #

    At m VO workout group, we had a VO talent who booked V123 job and when he turned up at the studio, he and the client were delighted to find they were former clients and old friends. The truth became apparent. V123 paid $300 to the VO actor. The client was surprised, because he allocated $1800 for the actor’s fee. V123 took $1500 commission.

    As a VO artist, I cannot, will not support that kind of blatant greed.I could go on and on about the pay to play sites, but I’ll simply say, I’m out. My personal ethic of supporting fairness comes first. It’s not negotiable.

    • David H. Lawrence XVII March 8, 2019 at 12:08 pm #

      Hold on…are you sure it was Voice123? Didn’t you mean I’m not aware of any mechanism that would make it possible for Voice123 to be able to take a commission. If you meant, please edit you comment to correct that. If you truly meant Voice123, I’d really like to discuss what happened with your friend.

      • ed waldorph March 9, 2019 at 10:12 am #

        I did contact Marlon by email and she replied:

        “Thanks, Ed.
        The one out of Canada– is that
        It was whoever the Canadian one is.”

  6. Charles Galco March 8, 2019 at 11:34 am #

    Thanks for the info. Be weil.

  7. Heather Leavens August March 8, 2019 at 11:47 am #

    On a 3rd person taking myself out of the equation, I generally try to handle a situation such as that the same way, without rancor or anger. Leaving the situation open for change. I wish I could say I always do that. I have enough red hair in my genetics that occasionally gets the better of me. I have been with and am still registered with them, but haven’t booked enough jobs to make it worth my while and after taking the Mastering how much to Charge module, I understand why. I just need to figure out how to market myself in other ways, particularly after reading Marlon’s comment above. How to go Aikido on this part of my journey.

  8. Jon Fahrenthold March 8, 2019 at 3:51 pm #

    Marlon Braccia… would you please clarify whether you were referring to Voices123 or in your comments above.

    We’re all waiting patiently …

    Thank you…

  9. ed waldorph March 9, 2019 at 10:11 am #

    I contacted Marlon by email and asked her. This was her reply:

    “Thanks, Ed.
    The one out of Canada– is that
    It was whoever the Canadian one is.”

    • Stan Robinowitz March 9, 2019 at 1:27 pm #

      I’m a member of Voices.Com and Voices123. When started these managed jobs years ago I didn’t know they were skimiming money off the top and posting a lower figure.. My issue with them was that i was paying them an annual fee and was in essence paying them to judge my auditions before a client ever got to hear them. They were I felt hiring people off the street with no experience in voice-over. I called them at that time to try to get them to get rid of that department but to no avail. Before that I thought Voices.Com was tremendous.

      • ed waldorph March 10, 2019 at 9:23 am #

        Indeed, Stan. I went along for a while just not auditioning for managed jobs. It was easy then as they posted the jobs so they were listed as the buyer. Soon I began to feel that, even if I wasn’t doing managed jobs, just being a part of it was enabling them. I cut ties and have felt much cleaner ever since.

        You are correct in that they have no experienced session or casting directors to qualify auditions. In fact they hire sales people and marketeers to sell their service. To top it off they have a Platinum Level where talent pay $5,000/yr for additional benefits. What do you want to bet that in a managed job they will get recommended to the buyer over you?

  10. Paul H Rothfuss March 11, 2019 at 8:00 am #

    Hi David.

    Thank you for providing this invaluable service.


  11. Trenton Bennett March 14, 2019 at 11:41 am #

    I joined during the changeover at the end of 2017, when many people in the industry were nervously giving it a “wait and see” approach. Shortly after that, most of my colleagues expressed their disappointment and/or left for many of the reasons you state here.

    Here’s my honest experience:

    – More than one person from reached out to me and spent time on a call both encouraging me and providing me with a great deal of personalized advice and feedback, including tips on how to be successful at

    – The matches I got seemed to be very relevant.

    – I ended up with more audiobook work than I could handle in 2018 (from outside of, so I had to shelve my efforts to build a brand at They were happy to put my paid account on hold, and I can resume when I’m ready–so that was actually a nice plus, that my money wouldn’t be lost.

    – Still, I noticed that while the matches were easily do-able, the jobs weren’t really very lucrative. I’d periodically look over some of the many incoming projects, but most were $100-150. Sometimes they’d go over $200 and the body of work is worth more than that.

    – Sometimes I could find the same project or similar at Voice123 offering a higher rate.

    I had a very educational conversation with one of the staffers there who talked about how many other moving parts any particular gig might have that required to take your recording and put their shoulder to the wheel and deliver the finished product to the client.

    However, none of my offered auditions actually give me the opportunity to be a part of that project, or volunteer any services beyond dry voice. They may just be laying a soundtrack under it and taking 80% of the pay for 5 minutes’ work, or they may be pulling in all sorts of complex assets and building a huge product. Maybe they’re doing lots of video editing. I don’t know, but I’m skeptical that this is actually happening for most of the projects I’d see come through.

    Maybe transparency about the project(s) would go a long way towards rebuilding goodwill for them.

  12. Dave G August 15, 2020 at 11:48 am #

    Can I offer another perspective? I’ll stipulate that V. Com is problematic. But what about the Vast majority of Voice seekers who are never going to pay $1k for a V O…? Definitely not the guy in Fargo… It’s why fiverr is rising… The market is finding its level. The TRUE value of a vo. It seems the LA/NYC folks are pining for a world that is long gone – the world of “closed system”, where agents and producers determine who gets the golden handshake… When the CLIENT decides “that voice over is good enough and that’s a fair price” the world of unions and “we’ll determine the rates”. Disappears… This will cause the rates to plummet. As they are… Because the client, who makes the market, is now setting the value of a vo, not unions or agents… And they, apparently, have a different idea of the true value of a voice over – sorry to say, it’s usually not near $1k…either adjust to the market changes, or starve waiting for your “perceived” value to come along. If you believe in a true market, this is the result… If you believe in some “controlled” market, gatekeepers, etc…. Then that appears to be going the way of dodo birds… I CAN’T CONTROL IT…. I CAN ONLY ADJUST. (show me where my logic fails, not where your feelings are hurt)

Leave a Reply