There’s a school of thought I follow that says that everyone’s a customer, not just the people that buy your product or service. I think I learned this first from Tom Peters when he came to speak at a broadcast company I was working at back in the 80’s – and it blew my mind and made so much sense.
Here’s what I mean by that:
(Click/tap ↑↑↑↑↑↑ that red YouTube button to subscribe to my channel. You’ll get notified when I release new videos.)
Hope this helps!