Don’t Knock Your Client’s Business Model

Hey, there!

Someone on one of the audiobook narrator lists I’m on posted a comment about ACX.

The poster said it was “heartbreaking” what happens to our carefully crafted audio recordings once ACX converts them to AA files (their proprietary format) for sale to the public.

And he went on to say some pretty insulting stuff about how ACX and Audible’s product is so horrible to the ear.

I think that’s an uninformed, lunkhead move. Here’s why.

I’d really love it if griping about ACX and Audible was more moderate – they’re not doing anything overt that audiobook producers haven’t been doing for 50 years.

Audiobooks are like AM radio. The quality of the recording isn’t the most important part of the product – it’s the storytelling.

And just as your favorite talk show host is highly compressed so you can hear them over motor noise and traffic and road rumble, so is audiobook audio prepared for maximum presence and listenability in high-noise environments, even though the frequency response of the audio is limited and the compression is high.

This notion that ACX/Audible (or any other audiobook publisher) is “ruining our work” is nonsense. People enjoy what we do because we’re consummate storytellers, not because we record, edit and master with exquisite panache and quality.

We should, of course, create the best quality production we’re capable of putting out. I’m not saying you should be any less diligent about keeping to the highest audio standards.

But…what ACX does to the audio is their business.

Your business is to give them a great read.

You’ve got enough to worry about doing that. You don’t have time to waste griping about their production process, any more than you do about an on-camera gig where they cut you out of most of the scene, but pay you anyway.

They are the client.

Hope this helps.


9 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

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