Don’t Specialize

Hey, there!

A day doesn’t go by that I don’t some a version of this question:

“I’m trying to figure out what VO I’d be good at. Can you listen to my voice and tell me?”

Or a statement like: “I think I’m going to be best at commercials and animation. I’ve got that kind of voice.”

Sentences like that make me sad. Here’s why.

On the face of it, trying to figure out which categories of voicework you should concentrate on seems like a worthy endeavor.

Why not?

If you know you’re going to be better at certain things than others in VO, you can audition more for those things, right?

If you know you’re not going to be right for certain VO jobs, you can save time and not pursue those categories, right?

Seems reasonable.

Except…it couldn’t be further from the truth.

Here’s what I think:

None of us can safely predict what we’ll be offered, be good at auditioning for, be apt to book – because we have no idea what opportunities are in our future.

And, we have no way of predicting the systemic details around those opportunities.

Are they going to be hard fought audition battles?

Or, like my first ADR job, a straight offer? One that was hardly expected (I’d never done ADR before, but I was offered the gig because I do a really good news anchor and sportscaster archetype).

The day before that happened, I was completely unaware that I was going to embark on a 40-plus film (and counting) ADR career with the most prestigious loop group in the world.

But…I’d prepared for just such a possibility. I’d taken an ADR class here in town, so I had a passing knowledge of how things worked in an ADR session. And it came in real handy when I started to do ADR work for my on-camera work on Heroes.

My advice: don’t try to be so smart about your future. Let it unfold. Be a generalist and be open to anything.

Hope this helps!


9 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

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