Fairy Tales And False Hopes

Hey, there!

As actors and VO artists, we want answers to our career questions. Sometimes, like primitive cavemen, if we can’t find those answers, we’ll accept what others tell us if we hear it enough, no matter what amount of truth those answers contain.

One of those false answers has to do with IMDB and the action of “liking” an IMDB profile.

Every few days, I get a request, either via Facebook, on lists I’m on, via twitter, via email or in everyday conversation, to go to someone’s IMDB profile page and click on the Like button I’ll find there.

Usually, this is requested so that the person’s Starmeter will drop because of a flurry of activity on the page. For those of you who don’t know, the lower your Starmeter ranking, the better – the biggest stars have the lowest Starmeters. If you’re interested, you can find the top ten here at IMDB’s chart page.

These clicking/liking requests come in from both actors and representation alike, sometimes even from well-meaning friends and relatives. A lower Starmeter ranking, the thinking goes, might result in more attention in an upcoming meeting with a potential agent, manager, producer, writer, casting person or director.

And as generous actors, we’d like to help, right?



No, really.

Don’t ask someone to do this for you, and don’t waste your time “helping” others with this.

I speak from first hand knowledge – I regularly beta test IMDB’s designs and offerings at their offices in Sherman Oaks, and I’m very familiar with their Starmeter formula. The concept of lowering someone’s Starmeter at all, let alone significantly, by “liking” their IMDB page or clicking on the links on the page is FALSE.

It doesn’t work.


And this is really important: anyone who promises you they can lower your Starmeter for a fee is simply ripping you off.

I would like to make a request. Please join me in starting a more truthful rumor: IMDB no longer regards likes, clicks or visits to a profile page as a significant portion of their Starmeter rankings. They realized years ago the possibility of getting several hundred friends clicking on your page as a gaming maneuver, falsely lowering your Starmeter ranking for a brief time.

If you want to lower your Starmeter, get cast as the lead in a studio film or network television show, then have the mainstream media write lots of articles about you. In other words, get better and get booked.

(You might also want to get arrested, or get famous, then die. I don’t recommend any of this, but those are the biggest Starmeter-lowering strategies.)

And don’t think that any service or site that charges you a fee to “lower your Starmeter” will work either. They are all ripoffs, preying on your misguided notion that a lower Starmeter will increase your chances of booking a part. It won’t. Thankfully, many of them have died and gone to digital hell, like Karmalicity, which fed actors fairy tales and false hope for years.

Here are some sites to avoid (I’m not linking to them on purpose):

boostmystar dot com
starboostmedis dot com
starmeterrankings dot com
buyklout dot com
imdbpromo dot com (a site that actually tried to blackmail actors into paying them, or else they would RAISE their Starmeter number)

Oh, and there’s a guy in Southern California, who goes by the name of John or Mike Arnold, who claims he can lower your Starmeter ranking if you’ll just send him $50 or so a month. Checks only. Right.

In the end, it simply doesn’t help to click on someone’s IMDB page. It wastes everyone’s time. Any number change from clicking or liking will be miniscule (if at all). And you won’t have any actual acting/booking event that you can point to in support of any drop in Starmeter numbers, obliterating your chances at impressing that hot contact with your new lower ranking.

Don’t we all have enough to do with our limited actor office time without wasting it on fairy tales and false hopes? I think we do – and I’d love it if you’d pass this wisdom along every chance you get.

Hope this helps.


10 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

  9. Bernard Prame July 1, 2017 at 9:44 pm #

    extremely helpful demo. Thank you!

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