As actors and VO artists, we want answers to our career questions. Sometimes, like primitive cavemen, if we can’t find those answers, we’ll accept what others tell us if we hear it enough, no matter what amount of truth those answers contain.
One of those false answers has to do with IMDB and the action of “liking” an IMDB profile.
Every few days, I get a request, either via Facebook, on lists I’m on, via twitter, via email or in everyday conversation, to go to someone’s IMDB profile page and click on the Like button I’ll find there.
Usually, this is requested so that the person’s Starmeter will drop because of a flurry of activity on the page. For those of you who don’t know, the lower your Starmeter ranking, the better – the biggest stars have the lowest Starmeters. If you’re interested, you can find the top ten here at IMDB’s chart page.
These clicking/liking requests come in from both actors and representation alike, sometimes even from well-meaning friends and relatives. A lower Starmeter ranking, the thinking goes, might result in more attention in an upcoming meeting with a potential agent, manager, producer, writer, casting person or director.
And as generous actors, we’d like to help, right?
Don’t ask someone to do this for you, and don’t waste your time “helping” others with this.
I speak from first hand knowledge – I regularly beta test IMDB’s designs and offerings at their offices in Sherman Oaks, and I’m very familiar with their Starmeter formula. The concept of lowering someone’s Starmeter at all, let alone significantly, by “liking” their IMDB page or clicking on the links on the page is FALSE.
It doesn’t work.
And this is really important: anyone who promises you they can lower your Starmeter for a fee is simply ripping you off.
I would like to make a request. Please join me in starting a more truthful rumor: IMDB no longer regards likes, clicks or visits to a profile page as a significant portion of their Starmeter rankings. They realized years ago the possibility of getting several hundred friends clicking on your page as a gaming maneuver, falsely lowering your Starmeter ranking for a brief time.
If you want to lower your Starmeter, get cast as the lead in a studio film or network television show, then have the mainstream media write lots of articles about you. In other words, get better and get booked.
(You might also want to get arrested, or get famous, then die. I don’t recommend any of this, but those are the biggest Starmeter-lowering strategies.)
And don’t think that any service or site that charges you a fee to “lower your Starmeter” will work either. They are all ripoffs, preying on your misguided notion that a lower Starmeter will increase your chances of booking a part. It won’t. Thankfully, many of them have died and gone to digital hell, like Karmalicity, which fed actors fairy tales and false hope for years.
Here are some sites to avoid (I’m not linking to them on purpose):
boostmystar dot com
starboostmedis dot com
starmeterrankings dot com
buyklout dot com
imdbpromo dot com (a site that actually tried to blackmail actors into paying them, or else they would RAISE their Starmeter number)
Oh, and there’s a guy in Southern California, who goes by the name of John or Mike Arnold, who claims he can lower your Starmeter ranking if you’ll just send him $50 or so a month. Checks only. Right.
In the end, it simply doesn’t help to click on someone’s IMDB page. It wastes everyone’s time. Any number change from clicking or liking will be miniscule (if at all). And you won’t have any actual acting/booking event that you can point to in support of any drop in Starmeter numbers, obliterating your chances at impressing that hot contact with your new lower ranking.
Don’t we all have enough to do with our limited actor office time without wasting it on fairy tales and false hopes? I think we do – and I’d love it if you’d pass this wisdom along every chance you get.
Hope this helps.