How To Quote Turnaround Time on VO Projects

Hey, there!

This falls squarely in the category of Commerce in our Art, Commerce, Science framework. In class, Karen asked a question about turnaround of VO work.

She’d been quoting 24 hour turnaround for finished voice tracks. But now, a client wanted her to voice, and EDIT, an audiobook, and that would be considerably more time.

Plus, the client had started sending her copy at the end of the day.

How do you handle this?

Creating a repeat client is like tending a garden. First, you plant the seeds, then you fertilize with tender loving care, and you harvest the results, hopefully every season.

Part of that process is being efficient about getting their work done.

I make a policy of under-promising and over-delivering. I love getting great work to a client before they expect it.

To that end, I quote one-day turnaround to most of my clients, and I get the work done pretty much the moment it comes in, or, if I’m out, as soon as I return. That work is the first fire I put out.

But I don’t actually phrase it as one-day turnaround, or 24-hour turnaround.

A slight variant of that protects Karen, me and you from the client who sends stuff at the end of the day and expects delivery the next morning. After all, “…it’s the next day, right? Where is my stuff??”

(That’s an actual quote from an early’s client’s email.)

Instead of one-day, or 24-hour, I simply change the term: I now promise 8-business-hour turnaround.

Quoting business hours, as opposed to simple time, protects you and still lets you amaze your customers with your agility.

The client who sends you an after hour job is on notice not to expect it until that same hour of the day the following day. Someone sends you something at 2pm? They can expect it by 2pm the next business day. Got something at 10am? Send it sometime before 10am the next business day.

Note that that gives you back your weekends as well – a client sends you a read at 4:30p on Friday, there’s no confusion about it being due at 4:30p on Monday, not Saturday.

Feel a little relief? So did I when I instituted that phrase. It even makes you sound like more of a business-person, with your high-class business hours and what not.

And hey, you can still wow them and deliver much faster than promised if you can. You just now have some business breathing room.

Hope this helps.


10 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

  9. Bernard Prame July 1, 2017 at 9:44 pm #

    extremely helpful demo. Thank you!

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