I booked an ACX job the other day for a PFH rate that was well above what most people make to read audiobooks. More than triple.
And I had already offered the client a 50/50 royalty split, because it was a really popular title on Amazon (top half a percent – I mean really popular).
He declined. And in asking him why, I found out that authors are being told some very interesting things by their coaches about how to work with voice talent.
But there’s more. Read on.
Authors are also being told to write with audio in mind.
Creating characters that leap off the page is one thing, but creating characters that will also sound good will help tell a better story, and provide a better experience for the listener.
That means more sales, since the actual writing itself will be better.
They’re also learning to put the retail sample of the book everywhere, and not just allowing it to live on Amazon, Audible and iTunes.
Putting their samples on their own websites, on themed and review sites, on sites that deal with the subject matter they’ve written about, even on fan sites, leads to more exposure, and more sales.
And authors are being taught to promote not only their written books, but anywhere they link to their Amazon hardback or paperback editions, to also add their audiobook links.
This is particularly important to us as VO talent because of the Audible bounty program: every time someone joins Audible because of a book you voiced, you get $12.50, not the royalty share of $5 or $7.50 you get on most books.
They’re upping their game, those authors.
If you want to review that other 60 SECONDS newsletter article for other things he said, here it is.
Hope this helps.