More Of What Your Audiobook Clients Are Being Taught

Hey, there!

I booked an ACX job the other day for a PFH rate that was well above what most people make to read audiobooks. More than triple.

And I had already offered the client a 50/50 royalty split, because it was a really popular title on Amazon (top half a percent – I mean really popular).

He declined. And in asking him why, I found out that authors are being told some very interesting things by their coaches about how to work with voice talent.

I shared a really big item with you in another 60 SECONDS.

But there’s more. Read on.

Authors are also being told to write with audio in mind.

Creating characters that leap off the page is one thing, but creating characters that will also sound good will help tell a better story, and provide a better experience for the listener.

That means more sales, since the actual writing itself will be better.

They’re also learning to put the retail sample of the book everywhere, and not just allowing it to live on Amazon, Audible and iTunes.

Putting their samples on their own websites, on themed and review sites, on sites that deal with the subject matter they’ve written about, even on fan sites, leads to more exposure, and more sales.

And authors are being taught to promote not only their written books, but anywhere they link to their Amazon hardback or paperback editions, to also add their audiobook links.

This is particularly important to us as VO talent because of the Audible bounty program: every time someone joins Audible because of a book you voiced, you get $12.50, not the royalty share of $5 or $7.50 you get on most books.

They’re upping their game, those authors.

If you want to up your game as a VO talent, join me this month for class or take them online.

If you want to review that other 60 SECONDS newsletter article for other things he said, here it is.

Hope this helps.


9 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

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