So…What Is Your “Big” Why?

Hey, there!

I’m sitting in Albuquerque as I write this, discussing with other entrepreneurs what their big “why” is.

We all have different businesses, and we each have a different “why” we do what we do.

And the conversation moved toward the sometime connection, sometime disconnection between your “why” and my “why.”

The reason customers engage with businesses may not coincide with what businesses think those reasons are.

And so, let me ask you, dear VO2GoGo 60 Second subscriber…

Why did you just click on the link that brought you to this post?

Why do you read these posts at all?

Why do you think I offer this information and coaching?

Why do you pay any attention to what I have to say, at all?

Why does what I offer matter to you, if it does at all?

Use the comments below to let me know.

Let me share with you my actual “why:” I do this because I want to help performers have more satisifying, successful and profitable practices.

And further, why do I want that for performers?

It’s because I witness performers with experience and knowledge deficits make the same mistakes over and over, and often blame the business itself, and that makes me sad. I feel if I can share best practices in the art, the commerce and the science of performance, I can help performers prevent that idea from becoming a limiting belief.

But I want to know what your “why” is for being here, for engaging with me, for considering what I have to “sell.”. So look at those questions, and let me know what your answers are in the comments below.

Because I don’t want to have that disconnect. I want my mission to be as useful to you as possible.

Hope this helps.


10 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

  9. Bernard Prame July 1, 2017 at 9:44 pm #

    extremely helpful demo. Thank you!

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