So…What Is Your “Big” Why?

Hey, there!

I’m sitting in Albuquerque as I write this, discussing with other entrepreneurs what their big “why” is.

We all have different businesses, and we each have a different “why” we do what we do.

And the conversation moved toward the sometime connection, sometime disconnection between your “why” and my “why.”

The reason customers engage with businesses may not coincide with what businesses think those reasons are.

And so, let me ask you, dear VO2GoGo 60 Second subscriber…

Why did you just click on the link that brought you to this post?

Why do you read these posts at all?

Why do you think I offer this information and coaching?

Why do you pay any attention to what I have to say, at all?

Why does what I offer matter to you, if it does at all?

Use the comments below to let me know.

Let me share with you my actual “why:” I do this because I want to help performers have more satisifying, successful and profitable practices.

And further, why do I want that for performers?

It’s because I witness performers with experience and knowledge deficits make the same mistakes over and over, and often blame the business itself, and that makes me sad. I feel if I can share best practices in the art, the commerce and the science of performance, I can help performers prevent that idea from becoming a limiting belief.

But I want to know what your “why” is for being here, for engaging with me, for considering what I have to “sell.”. So look at those questions, and let me know what your answers are in the comments below.

Because I don’t want to have that disconnect. I want my mission to be as useful to you as possible.

Hope this helps.


17 Responses to So…What Is Your “Big” Why?

  1. Carol Herman March 11, 2015 at 12:10 pm #

    OOPS—my start vanished into cyberspace, so I start again. Every time I think about how discouraging the whole VO scene is for me—except for audiobooks, which I love doing, I think of how I got started in the whole ballgame–and then I think of you. How we met; how you’ve always been a booster and a friend and colleague, how I can trust your answers to my questions—and how every time I read one of your 60 second bits I find something to think about. How I am guaranteed that what you write will be cogent and thoughtful, and USEFUL. How even though I long right now to get to recording another chapter in the book I’m doing, when I saw I had a chance to read something else from The 17th, I grabbed it! So THAT is why I’m stumbling along with a reply. Got it? Good!! It comes from the heart.

  2. Marsha March 11, 2015 at 7:14 pm #

    Hi David…my why is….I know that I have something to give in this arena. stories to tell. fun to have. money to make. technology to make friends with. people to make friends with. I wanted to go to ‘school’ to get a full base from which to start may roaming and I was fortunate to find you, who offers insight, integrity, clarity, fun, and full
    understanding of this business. a great teacher and professional. In my opinion there really wasn’t anyone else to study with. that’s my why.

  3. Tanya Mills March 12, 2015 at 7:08 am #

    Hi David,

    I click on your links because I’ve learned firsthand what an awesome teacher you are. Not only do you have the expertise, you know how to present it in a clear and concise manner. And I need your help. The last thing I want to do is create a product or give a performance that isn’t my best and impacts negatively rather than positively. I’d continue clicking on your links even if I stopped doing this because I respect you and I respect what you have to say.

  4. Deborah Geffner March 12, 2015 at 7:18 am #

    I’ll tell you why. Because you have knowledge. You do things well, whether it’s vo, having a responsive website, acting advice, business practices,etc. and write about them well and with humor. And I like the way you think about things, and I want to be more like you – or how I perceive you – knowledgeable, efficient, successful. From time to time I have used your advice and benefitted from it. (For which – thank you.) That’s more than I can say about most “helpful” sites. That’s especially true in regards to the Rehearsal app – benefitted immensely.
    You want to help people; I value and want really effective, clever help, which you specialize in. Our wants, or “whys” intersect exactly. Thank you for all the great, helpful, interesting, engaging, funny, fresh thinking, and for wanting to be such a darn helpful guy. I appreciate it.

  5. Gina Manegio March 12, 2015 at 8:53 am #

    Yours are the ONLY e-mails/newletters that I receive, that I feel I MUST read every single time! Your headline’s are ALWAYS catchy/witty, which impresses me, but you ALWAYS, EVERY time have something valuable to share with your readers. I find that rare. Many “businesses” simply share their logo, or current special/discount of the day.

    As I’ve said before, I value your generosity & willingness to articulate and share what has brought you success & you know will help others…

    I find that many businesses/entrepreneurs send e-mails or videos, even hold classes, where they blab on and on, as I sit and think: “wow, will they ever get to the point? Do they even have a point? I’m so bored…” Then in the end, they say: “Sign up for [this] if you want to learn the REAL secret”. I appreciate that you do NOT do that. Every time I read your blog, watch a video or take a class of yours, I LEARN something or am reminded of something I could/should be doing to accelerate my endeavors in the entertainment industry.

    PS – I hope to start attending VO2GOGO LIVE classes again in July!!😊

  6. Marlon March 12, 2015 at 9:57 am #

    This entry might be most more successful if I compare it to my experience when searching for a real yoga guru 20 years ago. You can easily substitute VO teacher at any interval.

    I was amazed how many yoga seminars were out there, that were thinly masked sales nights for their $3K course elsewhere. Likewise no local studio would hire me until I specifically took their course, even though I had 1 1/2 years teacher training by a well-respected studio. Yet my gut told me, teachers I met did not hold the great depths of knowledge my soul absolutely craved. Though it was perplexing and frustrating to sort through many teachers, I was resolute that I’d find the truly esoteric teachings and accept nothing less.

    When I found that teacher, I remained in his courses for many years, eager at every step, engaged to the fullest of my capacity. I never felt sucked in or a sticky vibe. He was first a true yogi, then a teacher. He wanted no guru worship, no friendship, no romance, nothing personal. To this day, he’s a very successful teacher, whose articulation allowed me to transform.

    David exhibits each of these qualities. He’s a successful actor, teaching us what he does in VO. He continues to seek. The info shared comes efficiently. Inspired, I regard every morsel as a gem that puts me further at the helm of my career. There’s no sugar-coating, just navigation tools and calls to action. It is clear if I truly take heed, I will succeed. Reading the newsletter, keeps me on point.

  7. Jerri Manthey March 12, 2015 at 10:52 am #

    Why do I listen to you David? Why do I pay money to you? Because you share ur knowledge honestly and openly. Because you, yourself are an example of success. Because you know how to have a winning strategy. Why do I have my own list of businesses? Because I don’t want to work for someone else. I want to be in control of my own life, make my own decisions. I only take direction from people who truly want to help make me better and see me succeed – and I’ve found there aren’t many of those in our world. But you are one of them.

  8. Jaxy Boyd March 12, 2015 at 11:42 am #

    I read your blog and pay attention to what you say, David, because, in my personal encounters with you, I’ve experienced your real expertise and generosity. And I’ve never felt up-sold or bait-and-switched; everything you present is very straightforward, no strings attached. I can trust that what you say is your well-researched, carefully-considered opinion; not gospel handed down from on high. Okay, that’s enough; you get my drift.

  9. jennifer m dixon March 12, 2015 at 11:59 am #

    I am here because I recognize experience and knowledge and wish to be kept au courant with all that is going on in the field. So far I have had no complaints. Thank you. Cheers! Be well. Jenny

  10. Richard Wilson March 12, 2015 at 12:51 pm #

    David, I am seeking expertise and best practices. I want to develop my skills and understanding to a very high level and engaging with someone with expertise accelerates that process. You have a unique set of viewpoints, actor, VO guy, tech tweak, and teacher. Like KFC, this gives you a secret blend of herbs and spices that makes you unique. I value all of these skills and your sincere desire to help others. As to why I do this?…I love to communicate and help others. I love the audio world. I become a studio rat decades ago and have never gotten it out of my system. This leads me to doing VO as one of th emix of things that I do.

  11. Chet Hanson March 12, 2015 at 1:11 pm #

    I tend to agree with all of the above points. Bottom line, I trust that you are a leader. By that I mean you are focused on the mission and the protection of those who listen is paramount to your world view. John Locke said “Man will usually do that which is in his best interest” Very few people rise to grasp that being of true service and gratefully accepting the rewards that that service brings is the best way to look out for self.

  12. Brad March 12, 2015 at 5:53 pm #

    Your posts are always thoughtful and insightful. You seek knowledge as well as share it. There is always something that sparks from your posts, whether it be an idea, an awareness or just a useful piece of tech that I might not have known about. I want to emulate what you do, in my life and career, to learn from your experience and to give back what I’ve learned. Also, regarding these 60 second posts in particular, as the name implies, they are short! I find myself extremely busy most days, and being able to read a quick inspiring, informational post over coffee is very nice. Thank you for your generosity and knowledge.

  13. Jerri Manthey March 12, 2015 at 6:15 pm #

    And in short…. U remind me to empower myself.

    Thanks David!

  14. Don Moffit March 12, 2015 at 9:26 pm #

    It’s because I trust you, David.

  15. Justin S Barrett March 13, 2015 at 5:07 am #

    I click, read, and pay attention because I’ve learned through absorbing some of your other materials here that you’re a trustworthy source of solid guidance. I also like how you keep things short and sweet. Some other folks out there also have regular newsletters and updates, but they feel like massive tomes that I need to set aside a lot of time to absorb effectively. You, however, are one of a few who have embraced the idea that smaller is better. A newsletter or blog post doesn’t need to be massive to be effective.

    Why do I think you offer what you do? Because you care about this industry and the people in it. Yeah, you have a business and want to make money, but if you didn’t care first, you would have had little-to-no desire to build the business. This exists because you care, and it thrives because you care.

  16. Dirk Thompson Hunt March 13, 2015 at 8:11 pm #

    It’s simple and straight forward David.

    I VALUE what you have to say and share.

    I trust your KNOWLEDGE.

    I PROFIT from what I learn from you.

    Thanks for everything you do for everyone of US.

    Dirk Thompson Hunt

  17. Emma Clark March 16, 2015 at 2:17 pm #

    I always look forward to reading anything from you, David, because it consistently contains highly useful and valuable information for me, and I also enjoy the entertainment factor, a.k.a., just you being you! In other words, I enjoy how you speak to your audience as though they are your friends, not your minions.

    You seem to genuinely care about improving others’ experiences in the areas where you have expertise. You have the candor to speak straight to a problem area without any fluff, but still respectfully. I love how you don’t let others (or yourself) off the hook, and how you are always looking for ways to raise the bar in your performance, whether in front of a camera or mic, or in a process or procedure. And I love that you believe fun must be an integral part of it all.

    Your history of success, the sheer excellence of what you have to offer, how you are true to your vision regardless of the status quo, and how you are able to instill those things in others, makes working with you a very empowering decision.

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