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Storytelling: No Longer An Optional Skill – Part 2

Hey, there!

I spend a lot of time preaching how what we do as voice over talent all boils down to one thing: excellent, authentic storytelling.

And, as I said in Part 1 of this series, I’ve come to the conclusion that storytelling is now as essential a skill to us as coding, good manners, tying a proper square knot, getting paid at least what you’re worth, and other life-dependent core strengths.

Here’s more proof.

More and more ads, promos, sales pitches and other audio and video content, each with incredible storytelling, have been going viral recently, from large department stores and their eagerly awaited long-form holiday stories, to some out-of-the-way examples from brands you wouldn’t expect to be spending this much time telling stories.

Here’s another awesome example, from my favorite ride-sharing platform, Lyft.

I only use Lyft. I like the app, the fact that I can tip the driver when I pay, the friendly family atmosphere I feel when I’m picked up by Lyft drivers…as opposed to the antagonistic, in-your-face, eff-you attitude of Uber.

But who would have thought that something as mundane to some as a ride-sharing service would have me sitting at my desk here in Burbank, crying like a baby, as I watched not an ad, or a promo, but a…story.

Watch the whole thing, and see if you have the same reaction (I promise you’ll feel better when you finish watching):


She finds connections with perfect strangers, and works through personal and vehicular grief?

Makes total sense to me, now that I’ve seen and heard the…story. And makes me want to hail a Lyft even more.

In case you missed the first example of story telling, check out Part 1 here.

What stories have you seen recently that have moved you to act? Drop a comment and a link in the comments below.

Hope this helps.


9 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

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