I spend a lot of time preaching how what we do as voice over talent all boils down to one thing: excellent, authentic storytelling.
And, as I said in Part 1 of this series, I’ve come to the conclusion that storytelling is now as essential a skill to us as coding, good manners, tying a proper square knot, getting paid at least what you’re worth, and other life-dependent core strengths.
Here’s more proof.
More and more ads, promos, sales pitches and other audio and video content, each with incredible storytelling, have been going viral recently, from large department stores and their eagerly awaited long-form holiday stories, to some out-of-the-way examples from brands you wouldn’t expect to be spending this much time telling stories.
Here’s another awesome example, from my favorite ride-sharing platform, Lyft.
I only use Lyft. I like the app, the fact that I can tip the driver when I pay, the friendly family atmosphere I feel when I’m picked up by Lyft drivers…as opposed to the antagonistic, in-your-face, eff-you attitude of Uber.
But who would have thought that something as mundane to some as a ride-sharing service would have me sitting at my desk here in Burbank, crying like a baby, as I watched not an ad, or a promo, but a…story.
Watch the whole thing, and see if you have the same reaction (I promise you’ll feel better when you finish watching):
She finds connections with perfect strangers, and works through personal and vehicular grief?
Makes total sense to me, now that I’ve seen and heard the…story. And makes me want to hail a Lyft even more.
In case you missed the first example of story telling, check out Part 1 here.
What stories have you seen recently that have moved you to act? Drop a comment and a link in the comments below.
Hope this helps.