The Definition of Success

Hey, there!

My friend Kristine Oller recently reminded me of something I have been meaning to share with you.

I often tell my VO students and clients that my job is to defend the success of their careers.

But what exactly constitutes success?

I get that query a lot – “…how will I know I’m a success?” or “…how can I tell if I’m successful?”

I score success via several different criteria, but I’ve come to understand something universal about it.

Here’s what I think it all boils down to:

Success is doing more of what works, and less of what doesn’t.

There. Plain and simple.

Almost too simple, right? I mean, how do you know what works and what doesn’t until you have had the opportunity to try a bunch of things out?

I understand. And as you’re finding your way in voiceover, in performance, in relating to the casting community, in marketing yourself, in using social media, email, Audacity, your microphone…there are going to be glitches and problems and mistakes.

And there are also going to be wonderful results, reads, posts, edits, conversations, classes and discoveries.

Be aware of those things – don’t let either slip your notice.

And then put them both to good but opposite use – do more of the latter (what worked), and less of the former (what didn’t work).

Eventually, you’ll minimize the stuff that doesn’t work, and do a lot more of what does.

And you’ll just get better and better at raising the stakes on doing things that work.

And what does that give you?


How good are you at doing more of what works and less of what doesn’t? Tell me what works and what doesn’t for you in the comments below.

Hope this helps.


10 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

  9. Bernard Prame July 1, 2017 at 9:44 pm #

    extremely helpful demo. Thank you!

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