Using a Placeholder VO Demo

Hey, there!

I had the opportunity to be on a phone conference with Gabby Nistico. She’s a former radio air personality, current radio imaging queen, bitchy voice talent (her words), VO casting director and HBIC over at She’s come up with an awfully clever thing to do with that lack of demos in your Voice123 and Voices portfolio.

I mean, really clever. Read on.

Time, opportunity, preparation, and sometimes money are the main reason we don’t all have a complete 27-demo set of VO demos lining the right hand column of our Voice123 profiles (and the similar areas on the other casting sites).

But instead of simply hanging our heads in shame and living with a lack of demos, Gabby had a great suggestion.

Until you can do an actual demo for each category, consider putting up promos LABELED with those categories. All of them.

For example, instead of not having anything labeled Documentary Narration demo, how about this:

Click here for my Documentary Narration Demo


Labeled as such, but really a promo for your other demos in disguise, this humorous approach will still help you attract clients, but lessen some of the pressure to get everything done right now.

These promos also give your potential clients to listen to your other demos while you attend to the thousands of other details to be handled for your VO career. Most importantly, it will add all of those categories to the list of keywords found in your profile. That means more auditions headed your way.

But do NOT use this as an excuse to put off filling out your demo portfolio with real, awesome, best-of-breed professional demos in these categories – you’re leaving money on the table, friend.

Hope this helps.


9 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

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