Which Comes First: Options Or Actions?

Hey, there!

I really extol the virtues of being of high value to your VO clients.

If you offer not only great voicework, but also care about the quality of the programs in which your clients use your voice work, you’ll solidify your value to them – and they’ll come back to you time and time again for more work.

Here’s one way to make your IVR clients love you: make sure their scripts make their IVR programs easy for callers to use.

You’ll often hear people give examples of IVR as being phone programs that go like this: “Press one for sales, press two for service.” And although that phrase is great for instant recognition of what an IVR program does, it’s a bad example of what an IVR program should sound like to the caller.

In fact, you should always offer the caller a description of the option BEFORE you give them the action they need to perform to choose that option. Don’t say this:

Press one for service, press two for sales.
Hit the pound key to return to the main menu.
Tap the star key to repeat these options.

Why? Because you’re asking someone to listen to an entire sentence just to get to what it is you are allowing them to do, and by the time they process whether or not they even want to take advantage of that option, there’s a good chance they will have forgotten what you told them to do to make that happen in the first place.


Instead, offer the action AFTER you tell them the option, like these re-written versions of the examples above:

For service, press one. For sales, press two.
To return to the main menu, press the pound key.
To repeat these options, press the star key.

Offer to go over your clients’ scripts to check for these snags. They’ll love you for it.

Hope this helps.


10 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

  9. Bernard Prame July 1, 2017 at 9:44 pm #

    extremely helpful demo. Thank you!

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