Why You Should Use Redirection

Hey, there!

You: “Um, what’s with the capital ‘R’ in the word ‘Redirection’ in the title of this post, David?”

Me: “I’m glad you noticed. And it’s capitalized because it’s really important. It can mean the difference between someone booking you for a VO job, or them booking someone else.”

You: “Wow. That does sound important.”

Me: “I know. Here’s why…”

You’ve got a WordPress site. It’s going great.

Imagine linking, all over the web, on your own web page, on your About Me’s on Twitter, on Facebook, on LinkedIn, etc, to your demos or profile page over on Voice123. That Voice123 link is now everywhere.

Then, one day, you wake up, and you find that no one can find your demos. Or profile. Because Voice123 decided to change the format of their links, or, perish the thought, they go out of business or change their name or who knows what.

Now, all of your links don’t work. And you have to hunt them all down and change them, one by one, with no guarantee you’ll ever find them all.

And for sure, someone is going to want to hear your demos, not be able to find them, and end up booking someone else instead.

No one wants that, right?

No, you don’t.

So, plan for disaster, and use something called Redirection.

If you use WordPress, the Redirection plugin makes the problem of broken links manageable. Imagine, if you will, a link that YOU create, on YOUR site, that remains constant, and that, in turn, redirects people who click on it to the real link of your choosing – the actual location of your demo, as an example. You can make your created link something easy to remember, like:

…and then have it point to whatever the actual location is for your demo’s MP3 file. The Redirection plugin makes that a snap. Then, use that created link everywhere instead of the actual URL.

And then, should the actual URL of your demo, or target link, have to ever change, you can just update the Redirection plugin’s settings, and everywhere that your created link exists, they will all instantly point to the new, updated target link. Let Voice123 wreak havoc with where they put your demos – you just calmly update your Redirection target link, and all will be well with the universe.

And, actually, it doesn’t just apply to links to your demos on Because any website can change their URLs at a moment’s notice. And that’s a lesson that was brought home to me recently.

I started to get a bunch of emails from 60 Second readers, telling me that the link I’d published in one of my posts, the one that let you vote for VO2GoGo in the BACKSTAGE Readers’ Choice Awards, was giving them a “This survey has been closed” message.

Turns out that overnight, BackStage changed their voting page URL. And that meant that all of the newsletters that went out yesterday no longer have a working link in them.

Well, from now on, I’ll be able to fix that, in this and all future posts, just in case they get “creative” again. All I did was create a Redirection link on the website, and chose the current working link at Backstage as the target.

Works like a charm. For now.

(And we won, by the way.)

But, if BACKSTAGE changes the URL again, all I have to do is change the target URL that my created URL points to, and all will still flow smoothly.

So, for the links that really matter, that are off your site and out of your control, use a Redirection plug in, or, have your web designer create redirection links that you can change on the fly.

Hope this helps.


10 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

  9. Bernard Prame July 1, 2017 at 9:44 pm #

    extremely helpful demo. Thank you!

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