What Shouldn’t Be Your Metric For VO Success
Hey there!
I get asked a lot about how to tell if you’re “nailing” your work.
It’s all individual, and everyone’s situation is different, but there’s one universal metric that many talent make the mistake of paying close attention to.
How Your Character’s Menu Informs Your Performance Choices
Hey there!
In a recent video, I talked about the concept of every single human being making decisions on actions based on their individual personal menu, and how they always, without fail, go with the number one choice they have.
Even when that choice results in disaster.
Here’s how you can use that concept to help create and place your characters.
Why You Should Take The Same Classes Twice
Hey there!
Taking classes once is an effort for some people. (You wouldn’t believe the percentage of people who sign up for my courses, pay good money, and then never take a class.)
But if you want results, your minimum effort requires that you actually take the class.
What you do with the information you learn after you take the class makes all the difference in your success. And one very easy step you have the option of taking is a real game-changer.
Wait, Wait…What? They Actually Listened?!
Hey there!
In a recent video, I talked about how Zoom used the word “backslash” instead of “slash” when writing copy for their radio spots. And how I tried to get to the marketing department to wave them off doing that.
And a further issue with the Uninstall Zoom command and it’s placement in a precarious place.
I have to say…I was gobsmacked when they listened on both counts.
Please, Clever Copywriters…Stop Using This Term
Hey there!
I’ve been railing about this for the last 20 years or so.
But it was only recently that I had a chance to get in touch with an actual victim of this simple mistake.
What’s Dangerous For Us To Care About
Hey there!
I absolutely adore Kristin Wiig. I think she’s one of the most creative actors working today, from Saturday Night Live to the feature films she’s a part of.
And my respect for her multiplied when I saw what she recently warned us all about.
The Most Commonly Consumed Media Is…!
Hey there!
The charting site Statista recently asked nearly 2100 people of all ages this question: “Which of the following media services have you used in the past 12 months?”
Well, the numbers are out, and the most commonly used media in the world is no longer broadcast TV.
The times, they are a-changing.
But what’s even more interesting are the new entries at the bottom of the list. Entries that you and I have a hand in making popular.
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