Bring Your Brand No Matter What The Breakdown Says

Hey, there!

One question comes up over and over and over when I talk to my lovely VO clients.

“How can I tell what they want?”

They, being casting entities, like casting directors, assistants, associates, game producers, writers, directors, and the like.

And I have a very simple, but somewhat non-intuitive answer:


We get basic training in how to do an audition, and included in that training is how to read a script, how to read a breakdown, and how to prepare an audition that will help us show the casting person what we’re capable of doing, and how we’d perform if booked.

Logically, you want to read the breakdown to see what they have in mind.

But sometimes, they don’t know.

And always, they want to see your choices.

Even if they do know what they want, you might surprise and delight them with your own particular take.

So, don’t worry about what they want.

Give them you.

Bring your brand.

Serve the story, and don’t be destructive to their script, but always make the choice to bring you and your brand to the party.

No matter what the breakdown says.

I know that’s asking a lot from you if you’re a natural people pleaser. Making sure someone gets what they want and need is important to you.

But this is about being authentic and effective.

And it’s about booking work.

You’ll book more work if you make bold choices, choices that show off your brand and and put on display your authentic self.

The next time you prep a VO or on-camera audition, remember to bring you to the party. Your brand, your choices.

No matter what the breakdown says.

Ever have a situation where your take was different from what they asked for? What was that like? Let me know in the comments below.

Hope this helps.


10 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

  9. Bernard Prame July 1, 2017 at 9:44 pm #

    extremely helpful demo. Thank you!

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