How Matt And I Agree About Show Business Realities

Hey, there!

If you’ve ever heard me talk about how important understanding the business side of VO is to our success, you know how passionate I am about it.

Apparently, I’m not the only passionate advocate of acquiring a clear understanding of our business.

Matt thinks so too.

Matt Newton, an actor and acting coach in New York, wrote an article for Backstage called 6 Things They Don’t Tell You In Theater School.

And each of the 6 things he shares with you, from “You aren’t special” to “You need to master the room” have the exact same weight in VO as they do in on camera acting.

And some of it eerily echoes the very words I use when I talk about business versus art in show business.

I see actors (and VO people) making the same mistakes over and over: expecting their artistry alone to get them in the room and get them booked, refusing to understand that identifying their brand is important (because, of course, they’ve been told they can and should audition for absolutely everything), and to be convinced that if they sully themselves with understanding how business or technology works, they will somehow lose their artistic prowess.


I’m not alone. Matt agrees. You should go read this. And then send this article to all of your friends who act like this.

(Or, don’t. Then you don’t have to worry about the additional competition.)

Here’s the full article.

Hope this helps.

Let me know your thoughts in the comments below.


9 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

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