If you’ve ever heard me talk about how important understanding the business side of VO is to our success, you know how passionate I am about it.
Apparently, I’m not the only passionate advocate of acquiring a clear understanding of our business.
Matt thinks so too.
Matt Newton, an actor and acting coach in New York, wrote an article for Backstage called 6 Things They Don’t Tell You In Theater School.
And each of the 6 things he shares with you, from “You aren’t special” to “You need to master the room” have the exact same weight in VO as they do in on camera acting.
And some of it eerily echoes the very words I use when I talk about business versus art in show business.
I see actors (and VO people) making the same mistakes over and over: expecting their artistry alone to get them in the room and get them booked, refusing to understand that identifying their brand is important (because, of course, they’ve been told they can and should audition for absolutely everything), and to be convinced that if they sully themselves with understanding how business or technology works, they will somehow lose their artistic prowess.
I’m not alone. Matt agrees. You should go read this. And then send this article to all of your friends who act like this.
(Or, don’t. Then you don’t have to worry about the additional competition.)
Here’s the full article.
Hope this helps.
Let me know your thoughts in the comments below.