Separating Your Career From Your Causes

Hey, there!

I’ve got some tough love for you today. And I hope you take it seriously.

As artists, we feel deeply and we want to be active in the causes we believe in.

At the same time, as actors and VO artists, we run businesses we want to be successful.

Mixing the two is dangerous, and I want you to stop. Here’s why.

I make no bones about the fact that I am an objectivist. If you don’t know what that is, it’s more libertarian than libertarians.

But…I don’t, other than here in this article, mention it in my professional life as an actor, when selling my wares, when auditioning, when working.

It’s not appropriate.


An actor contacted me after a recent article I wrote on enhancing actor websites. And the actor asked me to review her site.

What I found was a fairly fast loading site, with 5 links that promoted her headshot, resume, reel etc, and 8 links promoting her activism with Wikileaks, various anti-death penalty causes, immigration reform and more.

I wrote her back immediately about that.

That kind of material does not belong on a business site. Acting sites are business sites.

Stuff like that should have a home on your personal site, your facebook page, your twitter stream, if you insist.

But not on your professional acting promotion site. Or casting profile, or demo page, or anything having to do with your career.


As I wrote to her, this is not a suggestion, or a maybe. This is a requirement.

If you want to link to your personal site through a page that says that your opinions are not necessarily those of your employers, fine. I wouldn’t even do that.

Absolutely express your activism in the appropriate arena. Not in a professional setting.


Casting directors are not looking to create problems – they shy away from people who might potentially be hard to deal with on set because of their political, social, religious or other divisive views. It’s hard enough to get their attention to consider you – don’t give them a reason to abandon you.

Maximize your opportunities for someone to find your materials and not be distracted by your personal beliefs. Don’t give anyone a reason to say, “Hmmmm….pass.”

Tell me what you think about this in the comments.

Hope this helps.


10 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

  9. Bernard Prame July 1, 2017 at 9:44 pm #

    extremely helpful demo. Thank you!

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