Please Unsubscribe From This List

Hey, there!

Please go away. I would like you to unsubscribe from this list.

Really and truly, I would – IF this every-so-often missive is finding its way into your inbox, but you find you’re not opening it, or you don’t find it useful, by all means. Unsubscribe.

Here’s why.

(First, though, I want you to understand that for those of you who really like the 60 SECONDS list, that get value from it, and that look forward to it, rather than feeling like I’m clogging your inbox, then please stay with me. And you can move on to the next email in your inbox, or the next article on the VO2GoGo site you want to read.)

But if you’re not getting any value from the newsletter, or don’t remember signing up for it, or don’t really care about this stuff anymore, that’s OK. I understand, and I want to help you have a cleaner inbox.

You might be saying to yourself, “Is David crazy? I LOVE the 60 SECONDS newsletter! Why would I unsubscribe?” If so, thank you. I love you for that.

Here’s why I want you to unsubscribe if it’s not useful to you:

Lots of people who use email to stay in touch with customers and clients and students and friends, like I do, want to build the biggest list possible. They think that the more people they have on the list, the better.

I don’t.

I want the most relevant list possible, with people who really care about voiceover, acting, performance, storytelling and technology, and who benefit from this information. And if that means fewer people, great – less wear and tear on my server’s hard drive. And I don’t want to clog anyone’s inbox with unnecessary clutter. It can actually reflect badly on me – “there’s that stupid David H. Lawrence XVII sending me email again,” even though you actually asked, and then confirmed, that you wanted to be on the list.

Believe me. It happens. I could show you a few venom-filled emails.

And I also value a certain metric of success called the “open rate.” This is the percentage of people who open the emails I send. On average, you’re doing well if between 3% and 5% of the people who have signed up for your list actually read the messages.

My open rate traditionally is around 55%.

And I want to make it even higher, because that’s the kind of hairpin I am.

So, really. No hard feelings if this list isn’t for you. Just click on the “unsubscribe” link at the bottom of this email, and you’ll be instantly unsubscribed.

And if you want to stick around, that’d be great as well.

Hope this helps.

Let me know your thoughts in the comments below.


10 Responses to 6 Steps to a Perfect VO Demo

  1. Kelli August 18, 2011 at 2:58 am #

    I feel really good about my demo. It is a quick and fun process, even for someone like me who gets very self concious. :)

  2. David Britz September 5, 2011 at 11:25 pm #

    The demos are great. Superb quality. Why go anywhere else?

  3. David Britz October 20, 2011 at 3:51 pm #

    Can’t wait to record my Narration VO Demo!! :))

  4. Mike Brang December 31, 2013 at 9:44 am #

    Having a well-produced demo is one of the most important things in the VO business. I had a number of demos made from other producers in the past and they all had one thing in common — that manufactured, cookie cutter sound!
    What sets David apart from the rest, besides his affordable price and tremendously fast turn around time, is that all of the clips you record with him sound unique. Each spot sounds like an actual commercial you recorded for a job.
    My agent loved the quality and even asked who produced it to refer his other talent there!

    Thanks again, David for producing such a great, high quality demo for me. You made the process relaxing and enjoyable. I urge anyone reading this unsolicited reply to listen to David’s student demos to hear the difference for yourself. Anyone would be lucky to work with him

  5. Kristy Liles February 9, 2017 at 7:04 pm #

    I can not thank you enough. I worked so hard on 15 page IVR project, one day I cryed, look for answers, pull my hear (not really) but I was about until another VO send me this great tool. Thanks!

  6. Frank June 11, 2017 at 9:51 pm #


    When v123 indicates the audition is for a student/ nonprofit are we to assume it is for $0. If so, why does the audition ask for an amount to be entered?

  7. shirley jordan June 12, 2017 at 5:58 pm #

    I did get this scam through Voice 123. In our discourse, they offered me the gig and they gave me the name of a legit local place to record and the same runaround with the money. I didn’t send anything, but instead, I called the studio to make sure the booking was for the day we set up, and lo and behold, the people there had no idea what I was talking about. I then tried to call back my “contact person” who was setting this up and there was a fax machine beep on the other end. I immediately contacted Voice 123 and told them what had happened. You know what they say…if it sounds togaed to be true, it probably is. Thanks for the reminder!

  8. shirley jordan June 12, 2017 at 5:59 pm #

    …too good…not togaed.
    The one time spell check didn’t work!

  9. Bernard Prame July 1, 2017 at 9:44 pm #

    extremely helpful demo. Thank you!

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