Please Unsubscribe From This List

Hey, there!

Please go away. I would like you to unsubscribe from this list.

Really and truly, I would – IF this every-so-often missive is finding its way into your inbox, but you find you’re not opening it, or you don’t find it useful, by all means. Unsubscribe.

Here’s why.

(First, though, I want you to understand that for those of you who really like the 60 SECONDS list, that get value from it, and that look forward to it, rather than feeling like I’m clogging your inbox, then please stay with me. And you can move on to the next email in your inbox, or the next article on the VO2GoGo site you want to read.)

But if you’re not getting any value from the newsletter, or don’t remember signing up for it, or don’t really care about this stuff anymore, that’s OK. I understand, and I want to help you have a cleaner inbox.

You might be saying to yourself, “Is David crazy? I LOVE the 60 SECONDS newsletter! Why would I unsubscribe?” If so, thank you. I love you for that.

Here’s why I want you to unsubscribe if it’s not useful to you:

Lots of people who use email to stay in touch with customers and clients and students and friends, like I do, want to build the biggest list possible. They think that the more people they have on the list, the better.

I don’t.

I want the most relevant list possible, with people who really care about voiceover, acting, performance, storytelling and technology, and who benefit from this information. And if that means fewer people, great – less wear and tear on my server’s hard drive. And I don’t want to clog anyone’s inbox with unnecessary clutter. It can actually reflect badly on me – “there’s that stupid David H. Lawrence XVII sending me email again,” even though you actually asked, and then confirmed, that you wanted to be on the list.

Believe me. It happens. I could show you a few venom-filled emails.

And I also value a certain metric of success called the “open rate.” This is the percentage of people who open the emails I send. On average, you’re doing well if between 3% and 5% of the people who have signed up for your list actually read the messages.

My open rate traditionally is around 55%.

And I want to make it even higher, because that’s the kind of hairpin I am.

So, really. No hard feelings if this list isn’t for you. Just click on the “unsubscribe” link at the bottom of this email, and you’ll be instantly unsubscribed.

And if you want to stick around, that’d be great as well.

Hope this helps.

Let me know your thoughts in the comments below.


58 Responses to Please Unsubscribe From This List

  1. LINDA LONGCRANE April 26, 2018 at 10:33 am #

    David, Please keep me on the list. Admittedly, I don’t get to my mail from you daily… I have a tendency to read a bunch at once when I have some quiet time to myself because I want to concentrate on each one instead of flying thru the info. I’m not narrating right now due to some vocal cord issues, but I’m still in the game (I hope).

  2. Monte Reichert April 28, 2018 at 7:15 am #


    Please keep me on your list. I always look forward to your emails. There’s always something helpful that I can use now, or at least, keep in mind for future use. Thank you!

  3. Matilda S. Novak April 28, 2018 at 5:23 pm #

    i’m with those that don’t (at this particular juncture in my life) have time to read the emails when they come in,
    but i do find them valuable, and like to read them when i can!
    Thanks for all you do David, and all you share with those who Care.
    Warm Regards,

  4. Janice Haines April 29, 2018 at 6:24 pm #

    Hello David,

    I have read most of your e-mails. I do not read them every day, though. My reading them is sporadic. Please keep me on your list.
    Many thanks for sending them.

  5. geri crawley May 13, 2018 at 9:46 am #

    i love that you repeat the ‘pixar 22 rules of storytelling.’ these have been my go-to for insight and knowledge. know that your insight makes a difference in the most positive way. keep sending those emails. they–and you–are invaluable.

    my best to you.

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